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- Law_of_primacy_in_persuasion abstract "In advertising and public communications, the law of primacy in persuasion as postulated by Frederick Hansen Lund in 1925 holds that the side of an issue presented first will have greater effectiveness than the side presented subsequently. Lund gave college students a document in support of one side of a controversial issue and then presented a second taking the opposite position. He found the document read first had greater influence, regardless of which position it expressed. This empirical evidence was generally accepted until 1950, when Cromwell published findings of the opposite: a recency effect in persuasive arguments that were considered statistically reliable. However, when Carl Hovland and his associates published the now well-known The Order of Presentation in Persuasion, the systematic study of the primacy–recency problem began. As considered by Rosnow: "when an audience is presented with both sides of an issue which has the greater advantage the issue presented first (primacy) or the issue presented last (recency)".A study published in the "Journal of Abnormal Psychology" found that the order in which the opposing arguments were presented, the time interval between them, and the time of testing for eight varied groups showed a recency effect that favored recency.".
- Law_of_primacy_in_persuasion wikiPageID "14072268".
- Law_of_primacy_in_persuasion wikiPageLength "3405".
- Law_of_primacy_in_persuasion wikiPageOutDegree "10".
- Law_of_primacy_in_persuasion wikiPageRevisionID "613328450".
- Law_of_primacy_in_persuasion wikiPageWikiLink Advertising.
- Law_of_primacy_in_persuasion wikiPageWikiLink Carl_Hovland.
- Law_of_primacy_in_persuasion wikiPageWikiLink Category:Advertising.
- Law_of_primacy_in_persuasion wikiPageWikiLink Category:Communication_design.
- Law_of_primacy_in_persuasion wikiPageWikiLink Category:Marketing.
- Law_of_primacy_in_persuasion wikiPageWikiLink Category:Promotion_and_marketing_communications.
- Law_of_primacy_in_persuasion wikiPageWikiLink Frederick_Hansen_Lund.
- Law_of_primacy_in_persuasion wikiPageWikiLink Journal_of_Abnormal_Psychology.
- Law_of_primacy_in_persuasion wikiPageWikiLink Recency_effect.
- Law_of_primacy_in_persuasion wikiPageWikiLink Serial_position_effect.
- Law_of_primacy_in_persuasion wikiPageWikiLinkText "Law of primacy in persuasion".
- Law_of_primacy_in_persuasion wikiPageWikiLinkText "law of primacy in persuasion".
- Law_of_primacy_in_persuasion hasPhotoCollection Law_of_primacy_in_persuasion.
- Law_of_primacy_in_persuasion wikiPageUsesTemplate Template:Advertising-stub.
- Law_of_primacy_in_persuasion wikiPageUsesTemplate Template:Psych-stub.
- Law_of_primacy_in_persuasion wikiPageUsesTemplate Template:Reflist.
- Law_of_primacy_in_persuasion subject Category:Advertising.
- Law_of_primacy_in_persuasion subject Category:Communication_design.
- Law_of_primacy_in_persuasion subject Category:Marketing.
- Law_of_primacy_in_persuasion subject Category:Promotion_and_marketing_communications.
- Law_of_primacy_in_persuasion comment "In advertising and public communications, the law of primacy in persuasion as postulated by Frederick Hansen Lund in 1925 holds that the side of an issue presented first will have greater effectiveness than the side presented subsequently. Lund gave college students a document in support of one side of a controversial issue and then presented a second taking the opposite position. He found the document read first had greater influence, regardless of which position it expressed.".
- Law_of_primacy_in_persuasion label "Law of primacy in persuasion".
- Law_of_primacy_in_persuasion sameAs قانون_الصدارة_في_الإقناع.
- Law_of_primacy_in_persuasion sameAs m.03csp_8.
- Law_of_primacy_in_persuasion sameAs Q6503463.
- Law_of_primacy_in_persuasion sameAs Q6503463.
- Law_of_primacy_in_persuasion wasDerivedFrom Law_of_primacy_in_persuasion?oldid=613328450.
- Law_of_primacy_in_persuasion isPrimaryTopicOf Law_of_primacy_in_persuasion.