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- Keyword_advertising abstract "Keyword advertising refers to any advertising that is linked to specific words or phrases. Common forms of keyword advertising are known by many other terms including pay per click (PPC) and cost per action (CPA). There are multiple variations each starting with "pay per" or "cost per" such as pay per action (PPA), pay per cost (PPC), cost per mille (CPM). It is believed that Yahoo! first made available targeted keyword advertising to its customers. In 1996, Chip Royce, head of online marketing for InterZine Productions of Boca Raton, Florida, approached Yahoo!'s sales agent (Flycast Communications) suggesting ads around keyword results to provide a more effective, targeted advertising within Yahoo!'s search results. Yahoo! obliged placing targeted ad banners when the keyword "Golf" was searched by Yahoo! users. Yahoo! later turned this opportunity into a formal marketing program for its entire customer base and promoted this in a July 1996 article in the now defunct 'Internet Week' magazine.Google AdWords is the most well-known form of keyword advertising. Google displays search ads specifically targeted to the word(s) typed into a search box. These keyword targeted ads also appear on content sites based on Google's system's interpretation of the subject matter on each page of the site. This is known as contextual advertising. Other search engines offering keyword advertising include Yahoo! Search Marketing, Microsoft AdCenter, Looksmart, Miva (FindWhat and e-Spotting are now part of Miva), and many others. A less common type of keyword advertising hyper-links individual words within the text of a page to small pop-ups displayed by mouseover. Advertising of this type is offered by Kontera, Vibrant Media, and LinkWorth. Kontera's version is named ContentLink, Vibrant Media's version is called IntelliTXT and LinkWorth's version is called LinkWords. They refer to their product as in-text placement. Advertisers choosing to test this type will want to exercise moderation to increase Internet user acceptance. Pixel advertising, popularized by The Million Dollar Homepage is another type of keyword advertising. In pixel advertising, graphic advertising space is sold on a site. Often advertisers are charged per pixel, with a minimum of 10 by 10 pixel blocks. With keyword advertising, advertisers buy a text link on an advertising site. When the advertising space is sold out, a "word cloud" is formed, with an apparently random group of words, each linking to another internet site. Two of the first keyword advertising sites were 500words.com and awordsworth1000pictures.com, which were launched in mid-2006.Keyword advertising is based on a principle of search engine optimization, which states that the anchor text of incoming hyperlinks to a site will cause search engines to associate the site with that term and improve the site's search engine ranking for that keyword.".
- Keyword_advertising wikiPageExternalLink www.chiproyce.com.
- Keyword_advertising wikiPageID "9259333".
- Keyword_advertising wikiPageLength "4536".
- Keyword_advertising wikiPageOutDegree "21".
- Keyword_advertising wikiPageRevisionID "664182703".
- Keyword_advertising wikiPageWikiLink AdWords.
- Keyword_advertising wikiPageWikiLink Anchor_text.
- Keyword_advertising wikiPageWikiLink Bananabay_II.
- Keyword_advertising wikiPageWikiLink Bing_Ads.
- Keyword_advertising wikiPageWikiLink Category:Internet_advertising_methods.
- Keyword_advertising wikiPageWikiLink Contextual_advertising.
- Keyword_advertising wikiPageWikiLink Cost_per_action.
- Keyword_advertising wikiPageWikiLink Google_AdWords.
- Keyword_advertising wikiPageWikiLink Hyperlink.
- Keyword_advertising wikiPageWikiLink Hyperlinks.
- Keyword_advertising wikiPageWikiLink IntelliTXT.
- Keyword_advertising wikiPageWikiLink Kontera.
- Keyword_advertising wikiPageWikiLink LookSmart.
- Keyword_advertising wikiPageWikiLink Looksmart.
- Keyword_advertising wikiPageWikiLink Microsoft_AdCenter.
- Keyword_advertising wikiPageWikiLink Mouseover.
- Keyword_advertising wikiPageWikiLink Pay_per_click.
- Keyword_advertising wikiPageWikiLink Pixel_advertising.
- Keyword_advertising wikiPageWikiLink Rosetta_Stone_Ltd._v._Google,_Inc..
- Keyword_advertising wikiPageWikiLink Rosetta_Stone_v._Google_Inc.
- Keyword_advertising wikiPageWikiLink Search_engine_optimization.
- Keyword_advertising wikiPageWikiLink Search_engine_ranking.
- Keyword_advertising wikiPageWikiLink Search_engines.
- Keyword_advertising wikiPageWikiLink The_Million_Dollar_Homepage.
- Keyword_advertising wikiPageWikiLink Web_search_engine.
- Keyword_advertising wikiPageWikiLink Yahoo!_Search_Marketing.
- Keyword_advertising wikiPageWikiLinkText "Keyword advertising".
- Keyword_advertising wikiPageWikiLinkText "advertising keywords".
- Keyword_advertising wikiPageWikiLinkText "keyword advertising".
- Keyword_advertising hasPhotoCollection Keyword_advertising.
- Keyword_advertising wikiPageUsesTemplate Template:Refimprove.
- Keyword_advertising wikiPageUsesTemplate Template:Reflist.
- Keyword_advertising subject Category:Internet_advertising_methods.
- Keyword_advertising type Article.
- Keyword_advertising type Article.
- Keyword_advertising comment "Keyword advertising refers to any advertising that is linked to specific words or phrases. Common forms of keyword advertising are known by many other terms including pay per click (PPC) and cost per action (CPA). There are multiple variations each starting with "pay per" or "cost per" such as pay per action (PPA), pay per cost (PPC), cost per mille (CPM). It is believed that Yahoo! first made available targeted keyword advertising to its customers.".
- Keyword_advertising label "Keyword advertising".
- Keyword_advertising sameAs ارتباطات_دعائية.
- Keyword_advertising sameAs Keyword-Advertising.
- Keyword_advertising sameAs 키워드_광고.
- Keyword_advertising sameAs Keyword_advertising.
- Keyword_advertising sameAs m.0281_52.
- Keyword_advertising sameAs Q581230.
- Keyword_advertising sameAs Q581230.
- Keyword_advertising sameAs 关键词广告.
- Keyword_advertising wasDerivedFrom Keyword_advertising?oldid=664182703.
- Keyword_advertising isPrimaryTopicOf Keyword_advertising.