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- Infomediary abstract "An infomediary works as a personal agent on behalf of consumers to help them take control over information gathered about them for use by marketers and advertisers. The concept of the infomediary was first suggested by former McKinsey consultant John Hagel III and former Harvard Business School professor Jeffrey Rayport in their article The Coming Battle for Customer Information. It also appeared in the book Net Worth.Infomediaries operate on the assumption that personal information is the property of the individual described, not necessarily the property of the one who gathers it. The infomediary business model recognizes that there is value in this personal data and the infomediary seeks to act as a trusted agent, providing the opportunity and means for clients to monetize and profit from their own information profiles.One of the first focused implementations of the infomediary concept was an online advertising company called AllAdvantage launched in 1999. While that company did not survive, in more recent years there has been renewed interest in the infomediary concept, with entrepreneurs and investors building companies to identify and leverage the market value of consumers' information.".
- Infomediary wikiPageID "23836390".
- Infomediary wikiPageLength "2783".
- Infomediary wikiPageOutDegree "13".
- Infomediary wikiPageRevisionID "604453245".
- Infomediary wikiPageWikiLink Advertiser.
- Infomediary wikiPageWikiLink Advertising.
- Infomediary wikiPageWikiLink AllAdvantage.
- Infomediary wikiPageWikiLink Business_model.
- Infomediary wikiPageWikiLink Category:E-commerce.
- Infomediary wikiPageWikiLink Category:Personal_identification_documents.
- Infomediary wikiPageWikiLink Consumer.
- Infomediary wikiPageWikiLink Harvard_Business_School.
- Infomediary wikiPageWikiLink Intelligent_agent.
- Infomediary wikiPageWikiLink Jeffrey_Rayport.
- Infomediary wikiPageWikiLink John_Hagel_III.
- Infomediary wikiPageWikiLink Marketer.
- Infomediary wikiPageWikiLink Marketing.
- Infomediary wikiPageWikiLink McKinsey_&_Company.
- Infomediary wikiPageWikiLink Personal_agent.
- Infomediary wikiPageWikiLink Personal_information.
- Infomediary wikiPageWikiLink Personally_identifiable_information.
- Infomediary wikiPageWikiLinkText "Infomediary".
- Infomediary wikiPageWikiLinkText "infomediary".
- Infomediary hasPhotoCollection Infomediary.
- Infomediary wikiPageUsesTemplate Template:Marketing-stub.
- Infomediary wikiPageUsesTemplate Template:Reflist.
- Infomediary wikiPageUsesTemplate Template:Wiktionary.
- Infomediary subject Category:E-commerce.
- Infomediary subject Category:Personal_identification_documents.
- Infomediary type Document.
- Infomediary type Document.
- Infomediary type Method.
- Infomediary comment "An infomediary works as a personal agent on behalf of consumers to help them take control over information gathered about them for use by marketers and advertisers. The concept of the infomediary was first suggested by former McKinsey consultant John Hagel III and former Harvard Business School professor Jeffrey Rayport in their article The Coming Battle for Customer Information.".
- Infomediary label "Infomediary".
- Infomediary sameAs Infomédiaire.
- Infomediary sameAs Infomediário.
- Infomediary sameAs m.04f6h5n.
- Infomediary sameAs Q10302145.
- Infomediary sameAs Q10302145.
- Infomediary wasDerivedFrom Infomediary?oldid=604453245.
- Infomediary isPrimaryTopicOf Infomediary.