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- Impulse_economy abstract ""The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy" is a book by Gary Schwartz that analyzes the evolution of mobile shopper behaviour. The book was first released in 2011 in the US and Canadian markets by Simon & Schuster, Atria imprint.The Impulse Economy the first of a series of mobile marketing books published by Simon & Schuster. The second in the series FAST SHOPPER. SLOW STORE was published in 2012.The Impulse Economy was the first NFC enabled "smart book". RFID stickers were placed on the cover of the book to allow book shopper with a NFC enabled phone to tap to instantly link to book information. Simon & Schuster calls this the first contactless book.The online book abstract reads, "We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections to entertainment, social media, news, and deals. The phone has become our ticket, loyalty card, and catchall wallet. Networks are faster, phones are smarter, and the mobile shopper is ready to spend money now. What can a business do to maximize the mobile buying power of the new impulse consumer?"".
- Impulse_economy author Gary_Schwartz_(designer).
- Impulse_economy country United_States.
- Impulse_economy isbn "978-1-4516-7186-5".
- Impulse_economy language English_language.
- Impulse_economy mediaType Hardcover.
- Impulse_economy nonFictionSubject Economy.
- Impulse_economy numberOfPages "240".
- Impulse_economy publisher Simon_&_Schuster.
- Impulse_economy wikiPageExternalLink 9781476718705.
- Impulse_economy wikiPageExternalLink 9781451671865.
- Impulse_economy wikiPageExternalLink jvruy70v.
- Impulse_economy wikiPageExternalLink book-excerpt-the-impulse-economy.
- Impulse_economy wikiPageExternalLink 111411-gschwartz-1364849.html.
- Impulse_economy wikiPageExternalLink www.theimpulseeconomy.com.
- Impulse_economy wikiPageID "33811170".
- Impulse_economy wikiPageLength "3285".
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- Impulse_economy wikiPageRevisionID "567715953".
- Impulse_economy wikiPageWikiLink Atria_(imprint).
- Impulse_economy wikiPageWikiLink Canada.
- Impulse_economy wikiPageWikiLink Category:E-commerce.
- Impulse_economy wikiPageWikiLink Category:Economics_books.
- Impulse_economy wikiPageWikiLink Economy.
- Impulse_economy wikiPageWikiLink English_language.
- Impulse_economy wikiPageWikiLink Gary_Schwartz_(designer).
- Impulse_economy wikiPageWikiLink Hardcover.
- Impulse_economy wikiPageWikiLink Near_field_communication.
- Impulse_economy wikiPageWikiLink RFID.
- Impulse_economy wikiPageWikiLink Radio-frequency_identification.
- Impulse_economy wikiPageWikiLink Simon_&_Schuster.
- Impulse_economy wikiPageWikiLink United_States.
- Impulse_economy wikiPageWikiLinkText "Impulse economy".
- Impulse_economy author Gary_Schwartz_(designer).
- Impulse_economy country Canada.
- Impulse_economy country United_States.
- Impulse_economy hasPhotoCollection Impulse_economy.
- Impulse_economy imageCaption "Original 1st edition cover".
- Impulse_economy isbn "978".
- Impulse_economy language English_language.
- Impulse_economy mediaType "Print".
- Impulse_economy name "The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy".
- Impulse_economy pages "240".
- Impulse_economy publisher Simon_&_Schuster.
- Impulse_economy releaseDate "2011-11-01".
- Impulse_economy subject Economy.
- Impulse_economy wikiPageUsesTemplate Template:Infobox_book.
- Impulse_economy wikiPageUsesTemplate Template:Multiple_issues.
- Impulse_economy wikiPageUsesTemplate Template:Reflist.
- Impulse_economy subject Category:E-commerce.
- Impulse_economy subject Category:Economics_books.
- Impulse_economy hypernym Book.
- Impulse_economy type Article.
- Impulse_economy type Book.
- Impulse_economy type Work.
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- Impulse_economy type Article.
- Impulse_economy type Book.
- Impulse_economy type Work.
- Impulse_economy type Book.
- Impulse_economy type Book.
- Impulse_economy type CreativeWork.
- Impulse_economy type Thing.
- Impulse_economy type Q386724.
- Impulse_economy type Q571.
- Impulse_economy comment ""The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy" is a book by Gary Schwartz that analyzes the evolution of mobile shopper behaviour. The book was first released in 2011 in the US and Canadian markets by Simon & Schuster, Atria imprint.The Impulse Economy the first of a series of mobile marketing books published by Simon & Schuster. The second in the series FAST SHOPPER. SLOW STORE was published in 2012.The Impulse Economy was the first NFC enabled "smart book".".
- Impulse_economy label "Impulse economy".
- Impulse_economy sameAs m.0hhqxn9.
- Impulse_economy sameAs Q6007986.
- Impulse_economy sameAs Q6007986.
- Impulse_economy wasDerivedFrom Impulse_economy?oldid=567715953.
- Impulse_economy isPrimaryTopicOf Impulse_economy.
- Impulse_economy name "The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy".