Matches in DBpedia 2015-10 for { <http://dbpedia.org/resource/History_of_marketing> ?p ?o }
- History_of_marketing abstract "This article discusses the history of marketing as a recognized discipline, along with concomitant changes in marketing theory and practice. (Marketing comprises all activities involved in the transfer of goods from the producer or seller to oh the consumer or buyer, including advertising, shipping, storing, and selling.)The study of the history of marketing as an academic field emerged only recently. Controversies and disputes abound in the field. The publication in 1976 of the book The History of Marketing Thought, by Robert Bartels marks a turning-point in marketing thought. Since then, academics specializing in marketing decided to imitate economics, distinguishing theory and practice. Two different fields of study emerged: the history of marketing thought, giving theoretical accounts marketing history, focusing on the history of marketing practiceThis division parallels the distinction between the history of economic thought and economic history.Practitioners of the history of marketing thought note that both practitioners and academics know relatively little about the field. But history has significance for academics because it helps to define the baselines upon which they can recognize change and evolve marketing theory.On the other hand, proponents of marketing history argue that one cannot fully compare the marketing field with economics and hence suggest the impracticality of divorcing theory and practice. First, marketing scholars seldom engage in the practice of marketing as much as economists engage in the development and execution of public policies. Second, business people innovate in the marketing field, and the history of marketing will remain incomplete if one dissociates academia from practitioners.The following sections discuss both approaches to the history of marketing, closing with a debate about the standard chronology of marketing, a widely known hypothesis about the history of marketing, but one that historians in the marketing field have challenged.".
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- History_of_marketing wikiPageOutDegree "74".
- History_of_marketing wikiPageRevisionID "679935715".
- History_of_marketing wikiPageWikiLink Advertising.
- History_of_marketing wikiPageWikiLink After-sale.
- History_of_marketing wikiPageWikiLink Automotive_industry.
- History_of_marketing wikiPageWikiLink Behavioral_science.
- History_of_marketing wikiPageWikiLink Behavioural_sciences.
- History_of_marketing wikiPageWikiLink Billboard.
- History_of_marketing wikiPageWikiLink Brand.
- History_of_marketing wikiPageWikiLink Brochure.
- History_of_marketing wikiPageWikiLink Business.
- History_of_marketing wikiPageWikiLink Business_development.
- History_of_marketing wikiPageWikiLink Capitalism.
- History_of_marketing wikiPageWikiLink Car_industry.
- History_of_marketing wikiPageWikiLink Category:Marketing.
- History_of_marketing wikiPageWikiLink Customer_relationship_management.
- History_of_marketing wikiPageWikiLink Database_marketing.
- History_of_marketing wikiPageWikiLink Desktop_publishing.
- History_of_marketing wikiPageWikiLink Distribution_(business).
- History_of_marketing wikiPageWikiLink Dot-com_bubble.
- History_of_marketing wikiPageWikiLink E-commerce.
- History_of_marketing wikiPageWikiLink Economic_history.
- History_of_marketing wikiPageWikiLink Economics.
- History_of_marketing wikiPageWikiLink Environmentalism.
- History_of_marketing wikiPageWikiLink Flyer_(pamphlet).
- History_of_marketing wikiPageWikiLink Ford_Model_T.
- History_of_marketing wikiPageWikiLink Green_marketing.
- History_of_marketing wikiPageWikiLink Guerrilla_marketing.
- History_of_marketing wikiPageWikiLink Harvard_Business_School.
- History_of_marketing wikiPageWikiLink History_of_economic_thought.
- History_of_marketing wikiPageWikiLink History_of_marketing_thought.
- History_of_marketing wikiPageWikiLink Holism.
- History_of_marketing wikiPageWikiLink Industrial_Revolution.
- History_of_marketing wikiPageWikiLink Industrial_revolution.
- History_of_marketing wikiPageWikiLink Information_technology.
- History_of_marketing wikiPageWikiLink Integrated_marketing.
- History_of_marketing wikiPageWikiLink Integrated_marketing_communications.
- History_of_marketing wikiPageWikiLink Internationalism_(politics).
- History_of_marketing wikiPageWikiLink Jagdish_Sheth.
- History_of_marketing wikiPageWikiLink Magazine.
- History_of_marketing wikiPageWikiLink Management.
- History_of_marketing wikiPageWikiLink Management_fad.
- History_of_marketing wikiPageWikiLink Managerialism.
- History_of_marketing wikiPageWikiLink Marketing.
- History_of_marketing wikiPageWikiLink Marketing_management.
- History_of_marketing wikiPageWikiLink Micromarketing.
- History_of_marketing wikiPageWikiLink Newspaper.
- History_of_marketing wikiPageWikiLink Niche_market.
- History_of_marketing wikiPageWikiLink Niche_marketing.
- History_of_marketing wikiPageWikiLink OED.
- History_of_marketing wikiPageWikiLink Oxford_English_Dictionary.
- History_of_marketing wikiPageWikiLink Paradigm.
- History_of_marketing wikiPageWikiLink Philip_Kotler.
- History_of_marketing wikiPageWikiLink Poster.
- History_of_marketing wikiPageWikiLink Pricing.
- History_of_marketing wikiPageWikiLink Production_(economics).
- History_of_marketing wikiPageWikiLink Promotion_(marketing).
- History_of_marketing wikiPageWikiLink Psychological_pricing.
- History_of_marketing wikiPageWikiLink Radio_advertisement.
- History_of_marketing wikiPageWikiLink Radio_advertising.
- History_of_marketing wikiPageWikiLink Relationship_marketing.
- History_of_marketing wikiPageWikiLink Retail.
- History_of_marketing wikiPageWikiLink Retailing.
- History_of_marketing wikiPageWikiLink Sales.
- History_of_marketing wikiPageWikiLink Says_Law.
- History_of_marketing wikiPageWikiLink Says_law.
- History_of_marketing wikiPageWikiLink Social_accountability.
- History_of_marketing wikiPageWikiLink Social_accounting.
- History_of_marketing wikiPageWikiLink Social_responsibility.
- History_of_marketing wikiPageWikiLink Spam_(electronic).
- History_of_marketing wikiPageWikiLink Spamming.
- History_of_marketing wikiPageWikiLink Sustainable_marketing.
- History_of_marketing wikiPageWikiLink Systems_theory.
- History_of_marketing wikiPageWikiLink Telegraph.
- History_of_marketing wikiPageWikiLink Telegraphy.
- History_of_marketing wikiPageWikiLink Telemarketing.
- History_of_marketing wikiPageWikiLink Television_advertisement.
- History_of_marketing wikiPageWikiLink Television_advertising.
- History_of_marketing wikiPageWikiLink Trademark.
- History_of_marketing wikiPageWikiLink Value_(marketing).
- History_of_marketing wikiPageWikiLink Viral_marketing.
- History_of_marketing wikiPageWikiLink Wroe_Alderson.
- History_of_marketing wikiPageWikiLinkText "History of marketing".
- History_of_marketing wikiPageWikiLinkText "History_of_marketing#Marketing_standard_chronology".
- History_of_marketing wikiPageWikiLinkText "history of marketing".
- History_of_marketing hasPhotoCollection History_of_marketing.
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- History_of_marketing subject Category:Marketing.