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- Go_On_Lad abstract "Go On Lad is a British television and cinema advertisement launched by Premier Foods in 2008 to promote its Hovis brand of bread. The 122-second piece was commissioned as part of a £15,000,000 brand relaunch designed to reverse Hovis' declining market share and profits. The commercial follows the journey of a young boy through 122 years of British history, from the establishment of the Hovis brand in 1886 to the current day. The campaign was handled by advertising agency Miles Calcraft Briginshaw Duffy. Production of the commercial itself was contracted to London-based production company Rattling Stick, with post-production handled by The Mill. It was directed by Ringan Ledwidge. Go On Lad premiered on British television on 12 September 2008.The advertisement, and its associated campaign, proved a popular, critical, and financial success. Its launch was covered by several national newspapers within the United Kingdom, including The Independent, The Daily Mail, and The Daily Mirror, on television programming such as the Granada Reports and Loose Women, and by over 300 local and national radio stations. Sales of Hovis products jumped by over £12,000,000 in the weeks following the launch of Go On Lad, and over 1,000 unsolicited letters and e-mails were sent to Hovis praising the piece. The campaign received dozens of awards from the advertising and television industries, including Golds at the Creative Circle Awards, the Marketing Society Awards, and the British Television Advertising Awards. In 2009, the British public voted Go On Lad the best television commercial of the decade.".
- Go_On_Lad thumbnail Goonlad.jpg?width=300.
- Go_On_Lad wikiPageExternalLink www.hovis.co.uk.
- Go_On_Lad wikiPageExternalLink our-ads.
- Go_On_Lad wikiPageID "28160089".
- Go_On_Lad wikiPageLength "33084".
- Go_On_Lad wikiPageOutDegree "147".
- Go_On_Lad wikiPageRevisionID "571848350".
- Go_On_Lad wikiPageWikiLink 1966_FIFA_World_Cup.
- Go_On_Lad wikiPageWikiLink Advertising.
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- Go_On_Lad wikiPageWikiLink Autodesk_Maya.
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- Go_On_Lad wikiPageWikiLink Bread.
- Go_On_Lad wikiPageWikiLink Bread_roll.
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- Go_On_Lad wikiPageWikiLink British_Asian.
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- Go_On_Lad wikiPageWikiLink Category:2008_in_British_television.
- Go_On_Lad wikiPageWikiLink Category:2008_works.
- Go_On_Lad wikiPageWikiLink Category:British_television_commercials.
- Go_On_Lad wikiPageWikiLink Category:Television_commercials.
- Go_On_Lad wikiPageWikiLink Coal_mining.
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- Go_On_Lad wikiPageWikiLink Forever_(advertisement).
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- Go_On_Lad wikiPageWikiLink Garston,_Merseyside.
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- Go_On_Lad wikiPageWikiLink Historical_reenactment.
- Go_On_Lad wikiPageWikiLink Hovis.
- Go_On_Lad wikiPageWikiLink IFF_(software).
- Go_On_Lad wikiPageWikiLink ITV_(TV_network).
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- Go_On_Lad wikiPageWikiLink Kes_(film).
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- Go_On_Lad wikiPageWikiLink Liverpool.
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- Go_On_Lad wikiPageWikiLink Local_newspaper.
- Go_On_Lad wikiPageWikiLink Location_scouting.
- Go_On_Lad wikiPageWikiLink Loose_Women.
- Go_On_Lad wikiPageWikiLink Magic_realism.
- Go_On_Lad wikiPageWikiLink Magical_realism.
- Go_On_Lad wikiPageWikiLink Making-of_documentary.
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- Go_On_Lad wikiPageWikiLink Miles_Calcraft_Briginshaw_Duffy.
- Go_On_Lad wikiPageWikiLink New_World_Symphony.
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