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- Functional_branding abstract "Functional Branding is a discipline within service design where services are created or improved to deliver more than enhanced user experience. Instead, services are created to deliver a branded experience to users through outstanding application of service design. An example might be two competing websites that offer broadly the same products or services. Functional branding would enable one of these sites to differentiate itself through the interactions with users, positively reinforcing its brand values through design. Every time a consumer interacts with a brand, an opportunity exists for their perceptions to be influenced. Functional branding aims to ensure that every interaction is a branded experience, so that users receive not only a positive experience but one that conveys the brand values of the company.These user experiences will have more than excellent functionality and usability, they also appeal to consumers on an emotional level. Functional branding builds an overall and comprehensive branded experience, which can increase consumer brand loyalty and positively influence brand equity.Functional branding is a new discipline within service design which is being practiced by a small number of service design companies.".
- Functional_branding wikiPageID "25255315".
- Functional_branding wikiPageLength "1891".
- Functional_branding wikiPageOutDegree "16".
- Functional_branding wikiPageRevisionID "353315439".
- Functional_branding wikiPageWikiLink Brand.
- Functional_branding wikiPageWikiLink Brand_architecture.
- Functional_branding wikiPageWikiLink Brand_engagement.
- Functional_branding wikiPageWikiLink Brand_equity.
- Functional_branding wikiPageWikiLink Brand_loyalty.
- Functional_branding wikiPageWikiLink Brand_management.
- Functional_branding wikiPageWikiLink Brand_orientation.
- Functional_branding wikiPageWikiLink Branded_Asset_Management.
- Functional_branding wikiPageWikiLink Branded_asset_management.
- Functional_branding wikiPageWikiLink Category:Services_management_and_marketing.
- Functional_branding wikiPageWikiLink Integrated_marketing_communications.
- Functional_branding wikiPageWikiLink Service_Design.
- Functional_branding wikiPageWikiLink Service_design.
- Functional_branding wikiPageWikiLink Visual_brand_language.
- Functional_branding hasPhotoCollection Functional_branding.
- Functional_branding wikiPageUsesTemplate Template:Reflist.
- Functional_branding subject Category:Services_management_and_marketing.
- Functional_branding hypernym Discipline.
- Functional_branding type Model.
- Functional_branding type Sport.
- Functional_branding type Model.
- Functional_branding comment "Functional Branding is a discipline within service design where services are created or improved to deliver more than enhanced user experience. Instead, services are created to deliver a branded experience to users through outstanding application of service design. An example might be two competing websites that offer broadly the same products or services.".
- Functional_branding label "Functional branding".
- Functional_branding sameAs m.09gfqbw.
- Functional_branding sameAs Q5508798.
- Functional_branding sameAs Q5508798.
- Functional_branding wasDerivedFrom Functional_branding?oldid=353315439.
- Functional_branding isPrimaryTopicOf Functional_branding.