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- Event-driven_marketing abstract "Event-driven marketing (EDM) is a discipline within marketing, where commercial and communication activities are based upon the measurement of relevant and identifiable changes in a customer's individual needs. It is a distinct and different approach to direct marketing and traditional Database marketing which typically use statistical methods.In this context, an “Event” is defined as a detectable change in an Individual’s circumstances, today, which is relevant and significant, either in fact or in their mind.A "Significant Event" is a major happening in a customer’s life. They can lead to a measurable change in a customer’s normal behaviour, state of mind, personal circumstance, or interaction pattern. It offers a reason to communicate with the customer, with a relevant proposal, at the right time. Events increase the knowledge, understanding and information about a customer that enables the marketer to make better, more informed decisions.Event-driven marketing is synonymous with and exactly the same as event-based marketing (EBM). In some cases it is also referred to as Trigger-based marketing (although "Triggers" are very much a subset of Events - see types of Event below). The definition above is consistent for all of these terms.".
- Event-driven_marketing wikiPageExternalLink www.followthatcustomer.com.
- Event-driven_marketing wikiPageExternalLink Omni-Channel-Marketing.
- Event-driven_marketing wikiPageExternalLink omni-channel-marketing.
- Event-driven_marketing wikiPageExternalLink event-based-marketing.
- Event-driven_marketing wikiPageExternalLink real-time-interaction-management.html.
- Event-driven_marketing wikiPageExternalLink Products.php.
- Event-driven_marketing wikiPageExternalLink tab-decisioning.
- Event-driven_marketing wikiPageID "32727249".
- Event-driven_marketing wikiPageLength "17215".
- Event-driven_marketing wikiPageOutDegree "17".
- Event-driven_marketing wikiPageRevisionID "679444908".
- Event-driven_marketing wikiPageWikiLink Category:Marketing_terminology.
- Event-driven_marketing wikiPageWikiLink Commonwealth_Bank.
- Event-driven_marketing wikiPageWikiLink Commonwealth_Bank_of_Australia.
- Event-driven_marketing wikiPageWikiLink Database_marketing.
- Event-driven_marketing wikiPageWikiLink Direct_marketing.
- Event-driven_marketing wikiPageWikiLink Event-based_marketing.
- Event-driven_marketing wikiPageWikiLink Event-driven_marketing.
- Event-driven_marketing wikiPageWikiLink HSBC.
- Event-driven_marketing wikiPageWikiLink National_Australia_Bank.
- Event-driven_marketing wikiPageWikiLink Raiffeisen_Bank.
- Event-driven_marketing wikiPageWikiLink Raiffeisen_Zentralbank.
- Event-driven_marketing wikiPageWikiLink Trigger-based_marketing.
- Event-driven_marketing wikiPageWikiLink Westpac.
- Event-driven_marketing wikiPageWikiLink File:Event_Driven_Marketing_-_Negative_responses.jpg.
- Event-driven_marketing wikiPageWikiLink File:Event_Driven_Marketing_-_Opt_outs.jpg.
- Event-driven_marketing wikiPageWikiLink File:Event_Driven_Marketing_-_Positive_responses.jpg.
- Event-driven_marketing wikiPageWikiLink File:Event_Driven_Marketing_-_Sales_results.jpg.
- Event-driven_marketing wikiPageWikiLinkText "Event-driven marketing".
- Event-driven_marketing hasPhotoCollection Event-driven_marketing.
- Event-driven_marketing wikiPageUsesTemplate Template:Citation.
- Event-driven_marketing wikiPageUsesTemplate Template:Refbegin.
- Event-driven_marketing wikiPageUsesTemplate Template:Refend.
- Event-driven_marketing wikiPageUsesTemplate Template:Reflist.
- Event-driven_marketing subject Category:Marketing_terminology.
- Event-driven_marketing hypernym Discipline.
- Event-driven_marketing type Sport.
- Event-driven_marketing type Term.
- Event-driven_marketing comment "Event-driven marketing (EDM) is a discipline within marketing, where commercial and communication activities are based upon the measurement of relevant and identifiable changes in a customer's individual needs.".
- Event-driven_marketing label "Event-driven marketing".
- Event-driven_marketing sameAs m.0h3n4py.
- Event-driven_marketing sameAs Q5416685.
- Event-driven_marketing sameAs Q5416685.
- Event-driven_marketing wasDerivedFrom Event-driven_marketing?oldid=679444908.
- Event-driven_marketing isPrimaryTopicOf Event-driven_marketing.
