Matches in DBpedia 2015-10 for { <http://dbpedia.org/resource/Direct_marketing> ?p ?o }
- Direct_marketing abstract "Direct marketing is a channel-agnostic form of advertising which allows businesses and nonprofit organizations to communicate straight to the customer, with advertising techniques that can include cell phone text messaging, email, interactive consumer websites, online display ads, database marketing, fliers, catalog distribution, promotional letters, targeted television commercials, response-generating newspaper/magazine advertisements, and outdoor advertising. Amongst its practitioners, it is also referred to as direct response.Direct marketing messages focus on the customer, data, and accountability. Hence, besides the actual communication, it is integral to a direct marketing campaign to create actionable segments, use pre- and post-campaign analytics, and measure results. Characteristics that distinguish direct marketing from other types of marketing are: A database of names (prospects, customers, businesses, etc.), often with certain other relevant information such as contact number/address, demographic information, purchase habits/history, and company history, is used to develop a list of targeted entities with some existing common interests, traits or characteristics. Generating such a database is often considered part of the direct marketing campaign. Marketing messages are addressed directly to this list of customers and/or prospects. Direct marketing relies on being able to address the members of a target market directly. Addressability comes in a variety of forms including email addresses, phone numbers, fax numbers, postal addresses, and even web browser cookies. Direct marketing seeks to drive a specific "call to action." For example, an advertisement may ask the prospect to call a free phone number, mail in a response or order, or click on a link to a website. Direct marketing emphasizes trackable, measurable responses, results and costs from prospects and/or customers, regardless of medium.Direct marketing is practiced by businesses of all sizes, from the smallest start-up to the leaders on the Fortune 500. A well-executed direct advertising campaign can indicate a positive return on investment by showing how many potential customers responded to a clear call-to-action. General advertising eschews calls-for-action in favor of messages that try to build prospects’ emotional awareness or engagement with a brand. Even well-designed general advertisements can rarely prove their impact on the organization’s bottom line.".
- Direct_marketing thumbnail Pile_of_junk_mail.jpg?width=300.
- Direct_marketing wikiPageID "665239".
- Direct_marketing wikiPageLength "33422".
- Direct_marketing wikiPageOutDegree "63".
- Direct_marketing wikiPageRevisionID "682966560".
- Direct_marketing wikiPageWikiLink Aaron_Montgomery_Ward.
- Direct_marketing wikiPageWikiLink Advertising.
- Direct_marketing wikiPageWikiLink Advertising_mail.
- Direct_marketing wikiPageWikiLink Artificial_intelligence_marketing.
- Direct_marketing wikiPageWikiLink As_seen_on_TV.
- Direct_marketing wikiPageWikiLink Bulk_mail.
- Direct_marketing wikiPageWikiLink CAN-SPAM.
- Direct_marketing wikiPageWikiLink CAN-SPAM_Act_of_2003.
- Direct_marketing wikiPageWikiLink Canada.
- Direct_marketing wikiPageWikiLink Canadian_Do_Not_Call_List.
- Direct_marketing wikiPageWikiLink Category:Direct_marketing.
- Direct_marketing wikiPageWikiLink Category:Types_of_marketing.
- Direct_marketing wikiPageWikiLink Cell_phone.
- Direct_marketing wikiPageWikiLink Customer_relationship_management.
- Direct_marketing wikiPageWikiLink DRTV.
- Direct_marketing wikiPageWikiLink Database.
- Direct_marketing wikiPageWikiLink Database_marketing.
- Direct_marketing wikiPageWikiLink Direct_Marketing_Association_(USA).
- Direct_marketing wikiPageWikiLink Direct_Marketing_Association_(United_States).
- Direct_marketing wikiPageWikiLink Direct_marketing_association.
- Direct_marketing wikiPageWikiLink Direct_response_television.
- Direct_marketing wikiPageWikiLink E-mail.
- Direct_marketing wikiPageWikiLink EMarketer.
- Direct_marketing wikiPageWikiLink Email.
- Direct_marketing wikiPageWikiLink Email_marketing.
- Direct_marketing wikiPageWikiLink Fax.
- Direct_marketing wikiPageWikiLink Flyer_(pamphlet).
- Direct_marketing wikiPageWikiLink Ginsu.
- Direct_marketing wikiPageWikiLink Golf.
- Direct_marketing wikiPageWikiLink Home_shopping.
- Direct_marketing wikiPageWikiLink Infomercial.
- Direct_marketing wikiPageWikiLink Infomercials.
- Direct_marketing wikiPageWikiLink Internet.
- Direct_marketing wikiPageWikiLink Junk_Fax_Prevention_Act_of_2005.
- Direct_marketing wikiPageWikiLink Leaflet_distribution.
- Direct_marketing wikiPageWikiLink Lester_Wunderman.
- Direct_marketing wikiPageWikiLink Mail_order.
- Direct_marketing wikiPageWikiLink Marketers.
- Direct_marketing wikiPageWikiLink Marketing.
- Direct_marketing wikiPageWikiLink Mass_media.
- Direct_marketing wikiPageWikiLink Merchandising.
- Direct_marketing wikiPageWikiLink Mobile_phone.
- Direct_marketing wikiPageWikiLink Montgomery_Ward.
- Direct_marketing wikiPageWikiLink National_Do_Not_Call_List.
- Direct_marketing wikiPageWikiLink National_Do_Not_Call_Registry.
- Direct_marketing wikiPageWikiLink New_Zealand_Name_Removal_Service.
- Direct_marketing wikiPageWikiLink Overhead_(business).
- Direct_marketing wikiPageWikiLink Personalized_marketing.
- Direct_marketing wikiPageWikiLink Push_technology.
- Direct_marketing wikiPageWikiLink Response_rate.
- Direct_marketing wikiPageWikiLink Search_engine_marketing.
- Direct_marketing wikiPageWikiLink Search_engine_optimization.
- Direct_marketing wikiPageWikiLink Social_media.
- Direct_marketing wikiPageWikiLink Spam_(electronic).
- Direct_marketing wikiPageWikiLink Spamming.
- Direct_marketing wikiPageWikiLink Street_marketing.
- Direct_marketing wikiPageWikiLink Target_market.
- Direct_marketing wikiPageWikiLink Telemarketing.
- Direct_marketing wikiPageWikiLink Television_advertisement.
- Direct_marketing wikiPageWikiLink Television_commercial.
- Direct_marketing wikiPageWikiLink Text_messaging.
- Direct_marketing wikiPageWikiLink Toll-free_telephone_number.
- Direct_marketing wikiPageWikiLink Trade_literature.
- Direct_marketing wikiPageWikiLink Transpromotional.
- Direct_marketing wikiPageWikiLink Tupperware.
- Direct_marketing wikiPageWikiLink United_Kingdom.
- Direct_marketing wikiPageWikiLink United_States.
- Direct_marketing wikiPageWikiLink United_States_Postal_Service.
- Direct_marketing wikiPageWikiLink UseNet.
- Direct_marketing wikiPageWikiLink Usenet.
- Direct_marketing wikiPageWikiLink File:Pile_of_junk_mail.jpg.
- Direct_marketing wikiPageWikiLinkText "Direct Mail".
- Direct_marketing wikiPageWikiLinkText "Direct Marketing".
- Direct_marketing wikiPageWikiLinkText "Direct marketing".
- Direct_marketing wikiPageWikiLinkText "Direct marketing#Direct response marketing".
- Direct_marketing wikiPageWikiLinkText "Direct".
- Direct_marketing wikiPageWikiLinkText "bulk mail".
- Direct_marketing wikiPageWikiLinkText "commercial mail".
- Direct_marketing wikiPageWikiLinkText "consultant".
- Direct_marketing wikiPageWikiLinkText "direct consumer marketing".
- Direct_marketing wikiPageWikiLinkText "direct email marketing".
- Direct_marketing wikiPageWikiLinkText "direct mail marketers".
- Direct_marketing wikiPageWikiLinkText "direct mail".
- Direct_marketing wikiPageWikiLinkText "direct marketer".
- Direct_marketing wikiPageWikiLinkText "direct marketers".
- Direct_marketing wikiPageWikiLinkText "direct marketing".
- Direct_marketing wikiPageWikiLinkText "direct response TV".
- Direct_marketing wikiPageWikiLinkText "direct response marketing".
- Direct_marketing wikiPageWikiLinkText "direct response television marketing".
- Direct_marketing wikiPageWikiLinkText "direct sales company".
- Direct_marketing wikiPageWikiLinkText "direct".
- Direct_marketing wikiPageWikiLinkText "direct-mail".
- Direct_marketing wikiPageWikiLinkText "direct-marketing".
- Direct_marketing wikiPageWikiLinkText "directly targets".