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- Democratized_transactional_giving abstract "Democratized transactional giving is a form of corporate philanthropy and the latest evolution in cause marketing, (defined as when for-profit companies join forces with nonprofits to promote a cause) where consumers, and not the brand in question, have maximum control over the causes they choose to support. Augmenting traditional corporate philanthropy and participatory cause marketing, democratized transactional giving empowers consumers to become better brand and cause advocates while promoting a strong behavioral influence that seeks to yield greater loyalty and brand commitment.Successful democratized transactional giving is the outgrowth or result of a fully realized cause-related loyalty marketing campaign which not only links nonprofits and for-profits together, but does so in the context of an existing company’s loyalty program. The result is that consumers can convert any unused rewards issued by the company in the form of points, miles or other units to causes and nonprofits of their own choosing.".
- Democratized_transactional_giving wikiPageExternalLink DUNN%20GILBERT%20&%20WILSON%20%282011%29.pdf.
- Democratized_transactional_giving wikiPageID "38179127".
- Democratized_transactional_giving wikiPageLength "4305".
- Democratized_transactional_giving wikiPageOutDegree "9".
- Democratized_transactional_giving wikiPageRevisionID "642370556".
- Democratized_transactional_giving wikiPageWikiLink Category:Giving.
- Democratized_transactional_giving wikiPageWikiLink Category:Marketing.
- Democratized_transactional_giving wikiPageWikiLink Category:Philanthropy.
- Democratized_transactional_giving wikiPageWikiLink Cause-related_loyalty_marketing.
- Democratized_transactional_giving wikiPageWikiLink Cause_marketing.
- Democratized_transactional_giving wikiPageWikiLink Edelman.
- Democratized_transactional_giving wikiPageWikiLink Empathy.
- Democratized_transactional_giving wikiPageWikiLink Loyalty_program.
- Democratized_transactional_giving wikiPageWikiLink Nonprofit_organization.
- Democratized_transactional_giving wikiPageWikiLink Nonprofits.
- Democratized_transactional_giving wikiPageWikiLinkText "democratized transactional giving".
- Democratized_transactional_giving hasPhotoCollection Democratized_transactional_giving.
- Democratized_transactional_giving wikiPageUsesTemplate Template:Cite_web.
- Democratized_transactional_giving wikiPageUsesTemplate Template:Inadequate_lead.
- Democratized_transactional_giving wikiPageUsesTemplate Template:Reflist.
- Democratized_transactional_giving subject Category:Giving.
- Democratized_transactional_giving subject Category:Marketing.
- Democratized_transactional_giving subject Category:Philanthropy.
- Democratized_transactional_giving hypernym Form.
- Democratized_transactional_giving comment "Democratized transactional giving is a form of corporate philanthropy and the latest evolution in cause marketing, (defined as when for-profit companies join forces with nonprofits to promote a cause) where consumers, and not the brand in question, have maximum control over the causes they choose to support.".
- Democratized_transactional_giving label "Democratized transactional giving".
- Democratized_transactional_giving sameAs عطاء_المعاملات_الديمقراطية.
- Democratized_transactional_giving sameAs m.0pl2cl8.
- Democratized_transactional_giving sameAs Q5255904.
- Democratized_transactional_giving sameAs Q5255904.
- Democratized_transactional_giving wasDerivedFrom Democratized_transactional_giving?oldid=642370556.
- Democratized_transactional_giving isPrimaryTopicOf Democratized_transactional_giving.