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- Decoy_effect abstract "In marketing, the decoy effect (or asymmetric dominance effect) is the phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated. An option is asymmetrically dominated when it is inferior in all respects to one option; but, in comparison to the other option, it is inferior in some respects and superior in others. In other words, in terms of specific attributes determining preferability, it is completely dominated by (i.e., inferior to) one option and only partially dominated by the other. When the asymmetrically dominated option is present, a higher percentage of consumers will prefer the dominating option than when the asymmetrically dominated option is absent. The asymmetrically dominated option is therefore a decoy serving to increase preference for the dominating option. The decoy effect is also an example of the violation of the independence of irrelevant alternatives axiom of decision theory.".
- Decoy_effect wikiPageExternalLink story.php?storyId=9585221.
- Decoy_effect wikiPageExternalLink AR2007040100973.html.
- Decoy_effect wikiPageID "3536648".
- Decoy_effect wikiPageLength "4359".
- Decoy_effect wikiPageOutDegree "16".
- Decoy_effect wikiPageRevisionID "666427926".
- Decoy_effect wikiPageWikiLink Axiom.
- Decoy_effect wikiPageWikiLink Category:Consumer_behaviour.
- Decoy_effect wikiPageWikiLink Category:Decision_theory.
- Decoy_effect wikiPageWikiLink Category:Economic_theories.
- Decoy_effect wikiPageWikiLink Category:Finance_theories.
- Decoy_effect wikiPageWikiLink Category:Marketing.
- Decoy_effect wikiPageWikiLink Consideration_set.
- Decoy_effect wikiPageWikiLink Decision_theory.
- Decoy_effect wikiPageWikiLink Decoy.
- Decoy_effect wikiPageWikiLink Gigabyte.
- Decoy_effect wikiPageWikiLink Independence_of_irrelevant_alternatives.
- Decoy_effect wikiPageWikiLink MP3_players.
- Decoy_effect wikiPageWikiLink Marketing.
- Decoy_effect wikiPageWikiLink Menu_dependence.
- Decoy_effect wikiPageWikiLink Portable_media_player.
- Decoy_effect wikiPageWikiLink Predictably_Irrational.
- Decoy_effect wikiPageWikiLinkText "Decoy effect".
- Decoy_effect wikiPageWikiLinkText "decoy effect".
- Decoy_effect hasPhotoCollection Decoy_effect.
- Decoy_effect wikiPageUsesTemplate Template:Cite_journal.
- Decoy_effect wikiPageUsesTemplate Template:Cite_web.
- Decoy_effect wikiPageUsesTemplate Template:More_footnotes.
- Decoy_effect subject Category:Consumer_behaviour.
- Decoy_effect subject Category:Decision_theory.
- Decoy_effect subject Category:Economic_theories.
- Decoy_effect subject Category:Finance_theories.
- Decoy_effect subject Category:Marketing.
- Decoy_effect hypernym Phenomenon.
- Decoy_effect type Disease.
- Decoy_effect type Ideology.
- Decoy_effect type Ideology.
- Decoy_effect type Theory.
- Decoy_effect comment "In marketing, the decoy effect (or asymmetric dominance effect) is the phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated. An option is asymmetrically dominated when it is inferior in all respects to one option; but, in comparison to the other option, it is inferior in some respects and superior in others.".
- Decoy_effect label "Decoy effect".
- Decoy_effect sameAs تأثير_الشرك.
- Decoy_effect sameAs Decoy-Effekt.
- Decoy_effect sameAs Efecto_señuelo.
- Decoy_effect sameAs اثر_فریبگر.
- Decoy_effect sameAs Effetto_esca.
- Decoy_effect sameAs Afleidingseffect.
- Decoy_effect sameAs m.09k3cv.
- Decoy_effect sameAs Ефект_обманки.
- Decoy_effect sameAs Q205154.
- Decoy_effect sameAs Q205154.
- Decoy_effect wasDerivedFrom Decoy_effect?oldid=666427926.
- Decoy_effect isPrimaryTopicOf Decoy_effect.