Matches in DBpedia 2015-10 for { <http://dbpedia.org/resource/Database_marketing> ?p ?o }
Showing triples 1 to 95 of
95
with 100 triples per page.
- Database_marketing abstract "Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing.The distinction between direct and database marketing stems primarily from the attention paid to the analysis of data. Database marketing emphasizes the use of statistical techniques to develop models of customer behavior, which are then used to select customers for communications. As a consequence, database marketers also tend to be heavy users of data warehouses, because having a greater amount of data about customers increases the likelihood that a more accurate model can be built.There are two main types of marketing databases, 1) Consumer databases, and 2) business databases. Consumer databases are primarily geared towards companies that sell to consumers, often abbreviated as [business-to-consumer] (B2C) or BtoC. Business marketing databases are often much more advanced in the information that they can provide. This is mainly because business databases aren't restricted by the same privacy laws as consumer databases.The "database" is usually name, address, and transaction history details from internal sales or delivery systems, or a bought-in compiled "list" from another organization, which has captured that information from its customers. Typical sources of compiled lists are charity donation forms, application forms for any free product or contest, product warranty cards, subscription forms, and credit application forms.The communications generated by database marketing may be described as junk mail or spam, if it is unwanted by the addressee. Direct and database marketing organizations, on the other hand, argue that a targeted letter or e-mail to a customer, who wants to be contacted about offerings that may interest the customer, benefits both the customer and the marketer.Some countries and some organizations insist that individuals are able to prevent entry to or delete their name and address details from database marketing lists.".
- Database_marketing wikiPageExternalLink 02_2F154.htm.
- Database_marketing wikiPageExternalLink 03_2F191.htm.
- Database_marketing wikiPageExternalLink 05_2F298.htm.
- Database_marketing wikiPageExternalLink medill.
- Database_marketing wikiPageID "627628".
- Database_marketing wikiPageLength "16970".
- Database_marketing wikiPageOutDegree "55".
- Database_marketing wikiPageRevisionID "664561865".
- Database_marketing wikiPageWikiLink Address_(geography).
- Database_marketing wikiPageWikiLink Advertising_mail.
- Database_marketing wikiPageWikiLink Artificial_neural_network.
- Database_marketing wikiPageWikiLink B2C.
- Database_marketing wikiPageWikiLink Business-to-business.
- Database_marketing wikiPageWikiLink Business_intelligence_tools.
- Database_marketing wikiPageWikiLink Category:Direct_marketing.
- Database_marketing wikiPageWikiLink Category:Promotion_and_marketing_communications.
- Database_marketing wikiPageWikiLink Category:Types_of_marketing.
- Database_marketing wikiPageWikiLink Content_management.
- Database_marketing wikiPageWikiLink Customer.
- Database_marketing wikiPageWikiLink Customer_Relationship_Management.
- Database_marketing wikiPageWikiLink Customer_lifetime_value.
- Database_marketing wikiPageWikiLink Customer_relationship_management.
- Database_marketing wikiPageWikiLink Data_warehouse.
- Database_marketing wikiPageWikiLink Database.
- Database_marketing wikiPageWikiLink Databases.
- Database_marketing wikiPageWikiLink Direct_Marketing.
- Database_marketing wikiPageWikiLink Direct_marketing.
- Database_marketing wikiPageWikiLink Direct_response.
- Database_marketing wikiPageWikiLink Drip_Marketing.
- Database_marketing wikiPageWikiLink Drip_marketing.
- Database_marketing wikiPageWikiLink Econometrics.
- Database_marketing wikiPageWikiLink European_Commission.
- Database_marketing wikiPageWikiLink Financial_modeling.
- Database_marketing wikiPageWikiLink Financial_modelling.
- Database_marketing wikiPageWikiLink Free_product.
- Database_marketing wikiPageWikiLink Health_Insurance_Portability_and_Accountability_Act.
- Database_marketing wikiPageWikiLink Information_technology.
- Database_marketing wikiPageWikiLink Jan_Vanthienen.
- Database_marketing wikiPageWikiLink Lifetime_value.
- Database_marketing wikiPageWikiLink Logistic_regression.
- Database_marketing wikiPageWikiLink Marketing.
- Database_marketing wikiPageWikiLink Marketing_Resource_Management.
- Database_marketing wikiPageWikiLink Marketing_accountability.
- Database_marketing wikiPageWikiLink Marketing_analytics.
- Database_marketing wikiPageWikiLink Marketing_performance_measurement_and_management.
- Database_marketing wikiPageWikiLink Marketing_resource_management.
- Database_marketing wikiPageWikiLink Neural_networks.
- Database_marketing wikiPageWikiLink Personalization.
- Database_marketing wikiPageWikiLink Personalized.
- Database_marketing wikiPageWikiLink Postal_address.
- Database_marketing wikiPageWikiLink Product_(business).
- Database_marketing wikiPageWikiLink Proximity_Marketing.
- Database_marketing wikiPageWikiLink Proximity_marketing.
- Database_marketing wikiPageWikiLink RFM_(customer_value).
- Database_marketing wikiPageWikiLink Real-time_business_intelligence.
- Database_marketing wikiPageWikiLink Retail.
- Database_marketing wikiPageWikiLink Robert_Shaw_(Marketing).
- Database_marketing wikiPageWikiLink Robert_Shaw_(business_writer).
- Database_marketing wikiPageWikiLink Sales.
- Database_marketing wikiPageWikiLink Service_(economics).
- Database_marketing wikiPageWikiLink Spam_(electronic).
- Database_marketing wikiPageWikiLink Spamming.
- Database_marketing wikiPageWikiLink Subscription.
- Database_marketing wikiPageWikiLink Subscription_business_model.
- Database_marketing wikiPageWikiLink System_integrator.
- Database_marketing wikiPageWikiLink Systems_integrator.
- Database_marketing wikiPageWikiLink Telemarketing.
- Database_marketing wikiPageWikiLink United_States.
- Database_marketing wikiPageWikiLinkText "Database Marketing".
- Database_marketing wikiPageWikiLinkText "Database marketing".
- Database_marketing wikiPageWikiLinkText "database marketing".
- Database_marketing hasPhotoCollection Database_marketing.
- Database_marketing wikiPageUsesTemplate Template:Cleanup.
- Database_marketing wikiPageUsesTemplate Template:Reflist.
- Database_marketing subject Category:Direct_marketing.
- Database_marketing subject Category:Promotion_and_marketing_communications.
- Database_marketing subject Category:Types_of_marketing.
- Database_marketing hypernym Form.
- Database_marketing type Article.
- Database_marketing type Type.
- Database_marketing type Article.
- Database_marketing type Page.
- Database_marketing type Type.
- Database_marketing comment "Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing.The distinction between direct and database marketing stems primarily from the attention paid to the analysis of data.".
- Database_marketing label "Database marketing".
- Database_marketing sameAs Mercadotecnia_de_bases_de_datos.
- Database_marketing sameAs Database_(marketing).
- Database_marketing sameAs m.02y7np.
- Database_marketing sameAs Quản_trị_tiếp_thị_bằng_cơ_sở_dữ_liệu.
- Database_marketing sameAs Q1924293.
- Database_marketing sameAs Q1924293.
- Database_marketing sameAs 数据库营销.
- Database_marketing wasDerivedFrom Database_marketing?oldid=664561865.
- Database_marketing isPrimaryTopicOf Database_marketing.