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- Customer_insight abstract "Customer Insight is the intersection between the interests of the consumer and features of the brand. Its main purpose is to understand why the consumer cares for the brand as well as their underlying mindsets, moods, motivation, desires, aspirations, and motivates that trigger their attitude and actions.Another definition of consumer insight is the collection, deployment and interpretation of information that allows a business to acquire, develop and retain their customers.A consumer insight can be more precisely defined as :"A non-obvious understanding about your customers, which if acted upon, has the potential to change their behaviour for mutual benefit".This latter definition is explained further in an article by Paul Laughlin for the Institute of Direct & Digital Marketing's Journal.The author emphasises four components of this definition: First, such insight is “non-obvious”, so it does not normally come from just one source of information and often does not come from just analysis or just research; rather there is a need to converge evidence to glean insights. Second, true insights need to be “action-able”; hypotheses which stay theoretical and cannot be tested in practice are not insights. Third, customer insights should be powerful enough that when they are acted upon customers can be persuaded to "change their behaviour". Just benefitting from targeting based on analysing past behaviour and assuming people will be creatures of habit does not reveal any depth of understanding them, certainly not insight. Fourth, to be sustainable, the goal of such customer change must be for "mutual benefit". As argues, a key law for marketing today is “earn and keep the trust of your customers”, which is achieved by acting in their best interests as well as the long term value for the organisation.".
- Customer_insight wikiPageExternalLink customerinsightleader.com.
- Customer_insight wikiPageID "20497680".
- Customer_insight wikiPageLength "4500".
- Customer_insight wikiPageOutDegree "21".
- Customer_insight wikiPageRevisionID "673292905".
- Customer_insight wikiPageWikiLink Audit.
- Customer_insight wikiPageWikiLink Behaviorism.
- Customer_insight wikiPageWikiLink Behavioural_analysis.
- Customer_insight wikiPageWikiLink Brand.
- Customer_insight wikiPageWikiLink Category:Customer_experience_management.
- Customer_insight wikiPageWikiLink Category:Marketing.
- Customer_insight wikiPageWikiLink Churn_rate.
- Customer_insight wikiPageWikiLink Consumer.
- Customer_insight wikiPageWikiLink Consumer_behaviour.
- Customer_insight wikiPageWikiLink Consumer_research.
- Customer_insight wikiPageWikiLink Customer.
- Customer_insight wikiPageWikiLink Customer_base.
- Customer_insight wikiPageWikiLink Customer_behavior.
- Customer_insight wikiPageWikiLink Customer_data_management.
- Customer_insight wikiPageWikiLink Customer_lifetime_value.
- Customer_insight wikiPageWikiLink Customer_retention.
- Customer_insight wikiPageWikiLink Database.
- Customer_insight wikiPageWikiLink Database_marketing.
- Customer_insight wikiPageWikiLink Information.
- Customer_insight wikiPageWikiLink Lifetime_value.
- Customer_insight wikiPageWikiLink Marketing_analysis.
- Customer_insight wikiPageWikiLink Marketing_research.
- Customer_insight wikiPageWikiLink Marketing_strategy.
- Customer_insight wikiPageWikiLink Predictive_analytics.
- Customer_insight wikiPageWikiLink Product_(business).
- Customer_insight wikiPageWikiLink Service_(economics).
- Customer_insight wikiPageWikiLinkText "Customer insight".
- Customer_insight wikiPageWikiLinkText "consumer insights".
- Customer_insight wikiPageWikiLinkText "customer insight".
- Customer_insight hasPhotoCollection Customer_insight.
- Customer_insight wikiPageUsesTemplate Template:Advert.
- Customer_insight wikiPageUsesTemplate Template:Refimprove.
- Customer_insight wikiPageUsesTemplate Template:Reflist.
- Customer_insight subject Category:Customer_experience_management.
- Customer_insight subject Category:Marketing.
- Customer_insight hypernym Intersection.
- Customer_insight type Article.
- Customer_insight type RoadJunction.
- Customer_insight type Article.
- Customer_insight type Buzzword.
- Customer_insight comment "Customer Insight is the intersection between the interests of the consumer and features of the brand.".
- Customer_insight label "Customer insight".
- Customer_insight sameAs استبصار_العملاء.
- Customer_insight sameAs Customer_insight.
- Customer_insight sameAs Insights_del_consumidor.
- Customer_insight sameAs m.04_11wh.
- Customer_insight sameAs Q3500503.
- Customer_insight sameAs Q3500503.
- Customer_insight wasDerivedFrom Customer_insight?oldid=673292905.
- Customer_insight isPrimaryTopicOf Customer_insight.