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- Category_performance_ratio abstract "Category performance ratio refers to the relative performance of a retailer in a given product category, compared with its performance in all product categories. Distribution metrics quantify the availability of products sold through retailers, usually as a percentage of all potential outlets. Often, outlets are weighted by their share of category sales or “all commodity” sales. For marketers who sell through resellers, distribution metrics reveal a brand’s percentage of market access. Balancing a firm’s efforts in “push” (building and maintaining reseller and distribution support) and “pull” (generating customer demand) is an ongoing strategic concern for marketers.".
- Category_performance_ratio wikiPageExternalLink www.themasb.org.
- Category_performance_ratio wikiPageID "38508074".
- Category_performance_ratio wikiPageLength "2237".
- Category_performance_ratio wikiPageOutDegree "6".
- Category_performance_ratio wikiPageRevisionID "538356351".
- Category_performance_ratio wikiPageWikiLink All-commodity_volume.
- Category_performance_ratio wikiPageWikiLink All_commodity_volume.
- Category_performance_ratio wikiPageWikiLink Category:Marketing_terminology.
- Category_performance_ratio wikiPageWikiLink Numeric_distribution.
- Category_performance_ratio wikiPageWikiLink Product_category_volume.
- Category_performance_ratio wikiPageWikiLinkText "Category performance ratio".
- Category_performance_ratio hasPhotoCollection Category_performance_ratio.
- Category_performance_ratio wikiPageUsesTemplate Template:Reflist.
- Category_performance_ratio subject Category:Marketing_terminology.
- Category_performance_ratio type Term.
- Category_performance_ratio comment "Category performance ratio refers to the relative performance of a retailer in a given product category, compared with its performance in all product categories. Distribution metrics quantify the availability of products sold through retailers, usually as a percentage of all potential outlets. Often, outlets are weighted by their share of category sales or “all commodity” sales. For marketers who sell through resellers, distribution metrics reveal a brand’s percentage of market access.".
- Category_performance_ratio label "Category performance ratio".
- Category_performance_ratio sameAs m.0r4xp1r.
- Category_performance_ratio sameAs Q5051856.
- Category_performance_ratio sameAs Q5051856.
- Category_performance_ratio wasDerivedFrom Category_performance_ratio?oldid=538356351.
- Category_performance_ratio homepage www.themasb.org.
- Category_performance_ratio isPrimaryTopicOf Category_performance_ratio.