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- Burger_Wars abstract "The Burger Wars is a series of off and on comparative advertising campaigns consisting of mutually-targeted advertisements that highlight the intense competition between hamburger fast food chains McDonald's, Burger King and others in the United States. The term first came into use during the late 1970s due to an attempt by Burger King to generate increased market and mind-share by attacking the size of bigger rival McDonald's hamburgers.By the mid 1980s, the constant spending on advertising began to affect the major players. In 1987, Burger King laid off more than a hundred people from its corporate headquarters in Miami, Florida, while Dublin, Ohio-based Wendy's reported its first quarterly operating loss since its founding in 1969. Conversely, McDonald's operating revenue and profit increase while its market share also grew. Smaller chains, such as Hardee's, worked to keep from getting caught up in the extensive financial brinkmanship by avoiding the expensive ad campaigns and by staying in smaller, more geographically limited locations.The New York Times states that the poor economy of the late 2010 recessionary period has led to the return of the Burger Wars. Because of tightened budgets, consumers have been forced to seek value and the major fast food chains are increasingly competing for those consumer dollars. The Wendy's chain has been at the forefront of the revival, airing a series of ads that feature founder Dave Thomas' daughter Melinda Lou Morse, the original "Wendy", advertising a series of new burgers and reviving its Where's the beef? advertising slogan. A March 2014 report in USA Today noted that Burger King is reviving the Burger Wars, including introducing clones of the Big Mac and McRib sandwiches, in response to business declines at McDonald's.".
- Burger_Wars wikiPageID "24628630".
- Burger_Wars wikiPageLength "10175".
- Burger_Wars wikiPageOutDegree "36".
- Burger_Wars wikiPageRevisionID "679596777".
- Burger_Wars wikiPageWikiLink Big_Mac.
- Burger_Wars wikiPageWikiLink Burger_King.
- Burger_Wars wikiPageWikiLink Burger_King_advertising.
- Burger_Wars wikiPageWikiLink Category:Burger_King_advertising.
- Burger_Wars wikiPageWikiLink Category:Business_rivalries.
- Burger_Wars wikiPageWikiLink Category:McDonalds_advertising.
- Burger_Wars wikiPageWikiLink Cola_Wars.
- Burger_Wars wikiPageWikiLink Comparative_advertising.
- Burger_Wars wikiPageWikiLink Dave_Thomas_(American_businessman).
- Burger_Wars wikiPageWikiLink Dave_Thomas_(businessman).
- Burger_Wars wikiPageWikiLink Dennys.
- Burger_Wars wikiPageWikiLink Dollar_Cravings.
- Burger_Wars wikiPageWikiLink Dublin,_Ohio.
- Burger_Wars wikiPageWikiLink Fast_food_advertising.
- Burger_Wars wikiPageWikiLink Five_Guys.
- Burger_Wars wikiPageWikiLink Giraffas.
- Burger_Wars wikiPageWikiLink Hardees.
- Burger_Wars wikiPageWikiLink In-N-Out.
- Burger_Wars wikiPageWikiLink In-N-Out_Burger.
- Burger_Wars wikiPageWikiLink International_Day_of_Peace.
- Burger_Wars wikiPageWikiLink Jack_In_the_Box.
- Burger_Wars wikiPageWikiLink Jack_in_the_Box.
- Burger_Wars wikiPageWikiLink Jakes_Wayback_Burgers.
- Burger_Wars wikiPageWikiLink Krystal_(restaurant).
- Burger_Wars wikiPageWikiLink Market_share.
- Burger_Wars wikiPageWikiLink McDonalds.
- Burger_Wars wikiPageWikiLink McDonalds_Canada.
- Burger_Wars wikiPageWikiLink McRib.
- Burger_Wars wikiPageWikiLink McWhopper.
- Burger_Wars wikiPageWikiLink Miami.
- Burger_Wars wikiPageWikiLink Miami,_Florida.
- Burger_Wars wikiPageWikiLink Mind_share.
- Burger_Wars wikiPageWikiLink Peace_Day.
- Burger_Wars wikiPageWikiLink Ronald_McDonald.
- Burger_Wars wikiPageWikiLink Taco_Bell.
- Burger_Wars wikiPageWikiLink Tim_Hortons.
- Burger_Wars wikiPageWikiLink USA_Today.
- Burger_Wars wikiPageWikiLink Value_menu.
- Burger_Wars wikiPageWikiLink Wendys.
- Burger_Wars wikiPageWikiLink Wheres_the_beef%3F.
- Burger_Wars wikiPageWikiLinkText "Burger Wars".
- Burger_Wars wikiPageWikiLinkText "a response".
- Burger_Wars wikiPageWikiLinkText "burger war".
- Burger_Wars hasPhotoCollection Burger_Wars.
- Burger_Wars wikiPageUsesTemplate Template:Burger_King.
- Burger_Wars wikiPageUsesTemplate Template:CKE_Restaurants,_Inc..
- Burger_Wars wikiPageUsesTemplate Template:McDonalds.
- Burger_Wars wikiPageUsesTemplate Template:Reflist.
- Burger_Wars wikiPageUsesTemplate Template:See_also.
- Burger_Wars wikiPageUsesTemplate Template:Wendys.
- Burger_Wars subject Category:Burger_King_advertising.
- Burger_Wars subject Category:Business_rivalries.
- Burger_Wars subject Category:McDonalds_advertising.
- Burger_Wars hypernym Series.
- Burger_Wars type Restaurant.
- Burger_Wars type TelevisionShow.
- Burger_Wars type Restaurant.
- Burger_Wars type Thing.
- Burger_Wars comment "The Burger Wars is a series of off and on comparative advertising campaigns consisting of mutually-targeted advertisements that highlight the intense competition between hamburger fast food chains McDonald's, Burger King and others in the United States.".
- Burger_Wars label "Burger Wars".
- Burger_Wars seeAlso Coffee_Wars.
- Burger_Wars sameAs m.0h7lcs3.
- Burger_Wars sameAs Q4998557.
- Burger_Wars sameAs Q4998557.
- Burger_Wars wasDerivedFrom Burger_Wars?oldid=679596777.
- Burger_Wars isPrimaryTopicOf Burger_Wars.