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- Brand_relationship abstract "A consumer brand relationship (CBR), also known as a brand relationship, is the relationship that consumers, think, feel, and have with a brand. The first article written about CBR was by Max Blackston (1993) with "Beyond Brand Personality: Building Brand Relationships", then followed Fajer and Schouten (1995) and Fournier (1998). Fournier (1998) proposes a relationship theory in consumer research and argues that brand relationships are complex, multidimensional, and dynamic. Since then, hundreds of articles and a few books (MacInnis, Park and Priester, 2009; Fournier, Breazeale and Fetscherin, 2012;Fetscherin and Heilmann, 2015) have been published. There is also a conference dedicated to this topic, the International Consumer Brand Relationships Conference.".
- Brand_relationship wikiPageExternalLink fournier%20%281998%29.pdf.
- Brand_relationship wikiPageExternalLink Handbook_of_Brand_Relationships.html?id=ygzXEmjYt68C&redir_esc=y.
- Brand_relationship wikiPageExternalLink brandLoveScales.pdf.
- Brand_relationship wikiPageExternalLink a76c73_f33ec2b08d962d26c10838de336cf4c3.pdf?dn=9780415783033_text_frontmatter.pdf.
- Brand_relationship wikiPageExternalLink view-conference-proceedings.aspx?Id=7831.
- Brand_relationship wikiPageExternalLink 0415783135.
- Brand_relationship wikiPageExternalLink www.consumer-brand-relationships.com.
- Brand_relationship wikiPageExternalLink www.consumer-brand-relationships.org.
- Brand_relationship wikiPageExternalLink JCM-05-2014-0969.
- Brand_relationship wikiPageExternalLink www.fetscherin.com.
- Brand_relationship wikiPageID "42876620".
- Brand_relationship wikiPageLength "6412".
- Brand_relationship wikiPageOutDegree "10".
- Brand_relationship wikiPageRevisionID "661730669".
- Brand_relationship wikiPageWikiLink Brand.
- Brand_relationship wikiPageWikiLink Brand_community.
- Brand_relationship wikiPageWikiLink Brand_engagement.
- Brand_relationship wikiPageWikiLink Brand_loyalty.
- Brand_relationship wikiPageWikiLink Category:Brand_management.
- Brand_relationship wikiPageWikiLink Cult_brand.
- Brand_relationship wikiPageWikiLink Love.
- Brand_relationship wikiPageWikiLink Love-hate_relationship.
- Brand_relationship wikiPageWikiLink Love_styles.
- Brand_relationship wikiPageWikiLink Love–hate_relationship.
- Brand_relationship wikiPageWikiLink Triangular_theory_of_love.
- Brand_relationship wikiPageWikiLinkText "Brand relationship".
- Brand_relationship wikiPageWikiLinkText "brand relationship".
- Brand_relationship wikiPageWikiLinkText "consumer-brand relationship".
- Brand_relationship wikiPageWikiLinkText "customer-brand relationships".
- Brand_relationship hasPhotoCollection Brand_relationship.
- Brand_relationship wikiPageUsesTemplate Template:Underlinked.
- Brand_relationship subject Category:Brand_management.
- Brand_relationship hypernym Relationship.
- Brand_relationship type Person.
- Brand_relationship comment "A consumer brand relationship (CBR), also known as a brand relationship, is the relationship that consumers, think, feel, and have with a brand. The first article written about CBR was by Max Blackston (1993) with "Beyond Brand Personality: Building Brand Relationships", then followed Fajer and Schouten (1995) and Fournier (1998). Fournier (1998) proposes a relationship theory in consumer research and argues that brand relationships are complex, multidimensional, and dynamic.".
- Brand_relationship label "Brand relationship".
- Brand_relationship sameAs m.010qjdgl.
- Brand_relationship sameAs Q17511757.
- Brand_relationship sameAs Q17511757.
- Brand_relationship wasDerivedFrom Brand_relationship?oldid=661730669.
- Brand_relationship isPrimaryTopicOf Brand_relationship.