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- Brand_legacy abstract "Brand legacy begins from a point of origin (core idea) and considers historic message layering to derive a current perception as it pertains to the target audience. A core idea is a word or thought that encompasses all facets of the brand. For ex: IBM = "computers", Cadbury = "chocolate" etc. The use of core ideas everyday helps in consumption practices. The choice being made always has a reference point or origin on which the purchasing criteria is made. The core idea can also be answered by the question what business are we in?? Along with the core brand two more brands exist i.e. affiliate brand and periphery brand.Affiliate brand is closely associated with the core idea and represents a close approximation or facsimile to the core brand. Periphery brand represents a distant offering that maintains some resemblance to the original core idea.".
- Brand_legacy wikiPageID "26121495".
- Brand_legacy wikiPageLength "4268".
- Brand_legacy wikiPageOutDegree "19".
- Brand_legacy wikiPageRevisionID "662952264".
- Brand_legacy wikiPageWikiLink American_Chopper.
- Brand_legacy wikiPageWikiLink Cadbury.
- Brand_legacy wikiPageWikiLink Category:Brand_management.
- Brand_legacy wikiPageWikiLink Chris_Zook.
- Brand_legacy wikiPageWikiLink Commodity.
- Brand_legacy wikiPageWikiLink Customer.
- Brand_legacy wikiPageWikiLink Discovery_Channel.
- Brand_legacy wikiPageWikiLink Dynamic_random-access_memory.
- Brand_legacy wikiPageWikiLink Dynamic_random_access_memory.
- Brand_legacy wikiPageWikiLink Ford_Mustang.
- Brand_legacy wikiPageWikiLink IBM.
- Brand_legacy wikiPageWikiLink Intel.
- Brand_legacy wikiPageWikiLink Intel_Inside.
- Brand_legacy wikiPageWikiLink Message_Abstraction_Layer.
- Brand_legacy wikiPageWikiLink Message_layer.
- Brand_legacy wikiPageWikiLink Microprocessor.
- Brand_legacy wikiPageWikiLink Monster_Garage.
- Brand_legacy wikiPageWikiLink MythBusters.
- Brand_legacy wikiPageWikiLink Mythbusters.
- Brand_legacy wikiPageWikiLink Profit_from_the_Core.
- Brand_legacy wikiPageWikiLink Target_audience.
- Brand_legacy wikiPageWikiLink Volkswagen_Beetle.
- Brand_legacy wikiPageWikiLinkText "Brand legacy".
- Brand_legacy hasPhotoCollection Brand_legacy.
- Brand_legacy wikiPageUsesTemplate Template:Multiple_issues.
- Brand_legacy subject Category:Brand_management.
- Brand_legacy comment "Brand legacy begins from a point of origin (core idea) and considers historic message layering to derive a current perception as it pertains to the target audience. A core idea is a word or thought that encompasses all facets of the brand. For ex: IBM = "computers", Cadbury = "chocolate" etc. The use of core ideas everyday helps in consumption practices. The choice being made always has a reference point or origin on which the purchasing criteria is made.".
- Brand_legacy label "Brand legacy".
- Brand_legacy sameAs m.0b6ll7k.
- Brand_legacy sameAs Q4956577.
- Brand_legacy sameAs Q4956577.
- Brand_legacy wasDerivedFrom Brand_legacy?oldid=662952264.
- Brand_legacy isPrimaryTopicOf Brand_legacy.