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- Ambient_media abstract "Ambient Media started to appear in British media jargon around 1999, but now seems to be firmly established as a standard term within the advertising industry. It is the name given to a new breed of out-of-home products and services determined by some as non-traditional or alternative media. Ambient media advertising can be used in conjunction with mainstream traditional media, or used equally effectively as a stand-alone activity. The key to a successful ambient media campaign is to choose the best media format available and combined with effective message. However, ambient media advertising is only a niche for advertising agencies of overcoming traditional methods of advertising to get the attention of consumers. Ambient media in a larger scale define the media environment and the communication of information in ubiquitous and pervasive environments. The concept of ambient media relates to ambient media form, ambient media content, and ambient media technology. It's principles have been established by Artur Lugmayr and are manifestation, morphing, intelligence, and experience.The following are some reasons for the growth of ambient media:A decline in the power of traditional media.A greater demand for point-of-sale communications.Its ability to offer precise audience targeting.Its general versatility.Ambient advertisements are effective means at pushing a brand message in front of consumers and can develop even better top of mind recall within target audiences. This provides the ability to advertisers to maintain brand awareness created by other advertising efforts. Ambient media can produce mass attention in centralized locations, or directly interact with consumers during normal every day activities.Examples are messages on the backs of car park receipts, on hanging straps in railway carriages, posters inside sports club locker rooms and on the handles of supermarket trolleys. It also includes such techniques as projecting huge images on the sides of buildings, or slogans on the gas bags of hot air balloons. Ambient media in the field of advertising are often mixed with ambient media developed based on ambient intelligent technology.".
- Ambient_media wikiPageID "7859361".
- Ambient_media wikiPageLength "3151".
- Ambient_media wikiPageOutDegree "21".
- Ambient_media wikiPageRevisionID "671928920".
- Ambient_media wikiPageWikiLink Advertising.
- Ambient_media wikiPageWikiLink Advertising_agency.
- Ambient_media wikiPageWikiLink Alternative_media.
- Ambient_media wikiPageWikiLink Artur_Lugmayr.
- Ambient_media wikiPageWikiLink Brand.
- Ambient_media wikiPageWikiLink Brand_awareness.
- Ambient_media wikiPageWikiLink British_English.
- Ambient_media wikiPageWikiLink Category:Advertising.
- Ambient_media wikiPageWikiLink Guerrilla_Marketing.
- Ambient_media wikiPageWikiLink Guerrilla_marketing.
- Ambient_media wikiPageWikiLink Hot_air_balloon.
- Ambient_media wikiPageWikiLink Niche_market.
- Ambient_media wikiPageWikiLink Out-of-home_advertising.
- Ambient_media wikiPageWikiLink Receipt.
- Ambient_media wikiPageWikiLink Shopping_cart.
- Ambient_media wikiPageWikiLink Slogan.
- Ambient_media wikiPageWikiLink Standing_passenger.
- Ambient_media wikiPageWikiLink Straphanger.
- Ambient_media wikiPageWikiLink Target_audience.
- Ambient_media wikiPageWikiLink Wikt:pervasive.
- Ambient_media wikiPageWikiLink Wikt:projector.
- Ambient_media wikiPageWikiLink Wikt:ubiquitous.
- Ambient_media wikiPageWikiLink Wikt:versatility.
- Ambient_media wikiPageWikiLinkText "Ambient media".
- Ambient_media wikiPageWikiLinkText "ambient media".
- Ambient_media hasPhotoCollection Ambient_media.
- Ambient_media subject Category:Advertising.
- Ambient_media comment "Ambient Media started to appear in British media jargon around 1999, but now seems to be firmly established as a standard term within the advertising industry. It is the name given to a new breed of out-of-home products and services determined by some as non-traditional or alternative media. Ambient media advertising can be used in conjunction with mainstream traditional media, or used equally effectively as a stand-alone activity.".
- Ambient_media label "Ambient media".
- Ambient_media sameAs Ambient_Media.
- Ambient_media sameAs m.026gks_.
- Ambient_media sameAs Ambient_Media.
- Ambient_media sameAs Q457373.
- Ambient_media sameAs Q457373.
- Ambient_media wasDerivedFrom Ambient_media?oldid=671928920.
- Ambient_media isPrimaryTopicOf Ambient_media.