Matches in DBpedia 2015-10 for { <http://dbpedia.org/resource/Active_gross_rating_point> ?p ?o }
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- Active_gross_rating_point abstract "Active Gross Rating Point (Active GRP, also iGRP) is the industry standard for measurement and weighting of online advertising effectiveness for cross-media campaigns with shared audiences. Active GRP acknowledges the online factor and adjusts reach through Active Opportunity to See (Active OTS). Active GRP is interchangeable with, and can be used in addition to, standard GRP.Active GRP is calculated using the frequency for online users, or Active OTS, based on the reach in the online demographic expressed as a percentage of the total population target demographic. Specifically Active GRPs quantify the impressions generated as a percentage of reach weighted for online audiences.".
- Active_gross_rating_point wikiPageID "40074434".
- Active_gross_rating_point wikiPageLength "2725".
- Active_gross_rating_point wikiPageOutDegree "8".
- Active_gross_rating_point wikiPageRevisionID "668007930".
- Active_gross_rating_point wikiPageWikiLink Advertising_media_selection.
- Active_gross_rating_point wikiPageWikiLink Category:Internet_advertising_services_and_affiliate_networks.
- Active_gross_rating_point wikiPageWikiLink Demographic_targeting.
- Active_gross_rating_point wikiPageWikiLink Effective_frequency.
- Active_gross_rating_point wikiPageWikiLink Gross_rating_point.
- Active_gross_rating_point wikiPageWikiLink Media_buying.
- Active_gross_rating_point wikiPageWikiLink Reach_(advertising).
- Active_gross_rating_point hasPhotoCollection Active_gross_rating_point.
- Active_gross_rating_point wikiPageUsesTemplate Template:Orphan.
- Active_gross_rating_point wikiPageUsesTemplate Template:Reflist.
- Active_gross_rating_point subject Category:Internet_advertising_services_and_affiliate_networks.
- Active_gross_rating_point hypernym Industry.
- Active_gross_rating_point type Company.
- Active_gross_rating_point comment "Active Gross Rating Point (Active GRP, also iGRP) is the industry standard for measurement and weighting of online advertising effectiveness for cross-media campaigns with shared audiences. Active GRP acknowledges the online factor and adjusts reach through Active Opportunity to See (Active OTS).".
- Active_gross_rating_point label "Active gross rating point".
- Active_gross_rating_point sameAs m.0wfyf05.
- Active_gross_rating_point sameAs Q17003409.
- Active_gross_rating_point sameAs Q17003409.
- Active_gross_rating_point wasDerivedFrom Active_gross_rating_point?oldid=668007930.
- Active_gross_rating_point isPrimaryTopicOf Active_gross_rating_point.