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- Aaker_Model abstract "The Aaker Model, created by David A. Aaker, a marketing professor at the University of California-Berkeley and a management consultant at Prophet, is a marketing model which views brand equity as a combination of brand awareness, brand loyalty and brand associations, which add up to give the value provided by a product or service.For Aaker, brand management starts with developing a brand identity, which is a unique set of brand associations representing what the brand stands for and offers to customers an aspiring brand image. Aaker primarily sees brand identity as consisting of 8-12 elements which fall under four perspectives:Brand as Product - consists of product scope, product attributes, quality or value of the product, uses, users and country of origin.Brand as Organisation - consists of organizational attributes, local workings versus global activities.Brand as Person - consists of brand personality and consumer brand relationships.Brand as Symbol - consists of audio and visual imagery, metaphorical symbols and brand heritage.The purpose of the Aaker Model is to help in creating a brand strategy consisting of different brand elements or patterns, so as to clarify, enrich and differentiate a brand from its competitors. An organization carefully employs several of these elements to communicate to the consumers what their brand stands for.".
- Aaker_Model wikiPageID "37100013".
- Aaker_Model wikiPageLength "1746".
- Aaker_Model wikiPageOutDegree "16".
- Aaker_Model wikiPageRevisionID "669782349".
- Aaker_Model wikiPageWikiLink Brand.
- Aaker_Model wikiPageWikiLink Brand_awareness.
- Aaker_Model wikiPageWikiLink Brand_equity.
- Aaker_Model wikiPageWikiLink Brand_identity.
- Aaker_Model wikiPageWikiLink Brand_image.
- Aaker_Model wikiPageWikiLink Brand_loyalty.
- Aaker_Model wikiPageWikiLink Brand_management.
- Aaker_Model wikiPageWikiLink Brand_relationship.
- Aaker_Model wikiPageWikiLink Brand_relationships.
- Aaker_Model wikiPageWikiLink Branding_Strategy.
- Aaker_Model wikiPageWikiLink Category:Marketing_techniques.
- Aaker_Model wikiPageWikiLink Customer.
- Aaker_Model wikiPageWikiLink Customers.
- Aaker_Model wikiPageWikiLink David_Aaker.
- Aaker_Model wikiPageWikiLink Marketing.
- Aaker_Model wikiPageWikiLink Product_(business).
- Aaker_Model wikiPageWikiLink Symbol.
- Aaker_Model wikiPageWikiLink Symbols.
- Aaker_Model wikiPageWikiLink University_of_California,_Berkeley.
- Aaker_Model wikiPageWikiLink University_of_California-Berkeley.
- Aaker_Model wikiPageWikiLinkText "Aaker Model".
- Aaker_Model hasPhotoCollection Aaker_Model.
- Aaker_Model wikiPageUsesTemplate Template:Notability.
- Aaker_Model wikiPageUsesTemplate Template:Refimprove.
- Aaker_Model wikiPageUsesTemplate Template:Reflist.
- Aaker_Model subject Category:Marketing_techniques.
- Aaker_Model type Article.
- Aaker_Model type Article.
- Aaker_Model type Technique.
- Aaker_Model comment "The Aaker Model, created by David A.".
- Aaker_Model label "Aaker Model".
- Aaker_Model sameAs m.0n44n_z.
- Aaker_Model sameAs Q4661325.
- Aaker_Model sameAs Q4661325.
- Aaker_Model wasDerivedFrom Aaker_Model?oldid=669782349.
- Aaker_Model isPrimaryTopicOf Aaker_Model.