Matches in DBpedia 2015-10 for { ?s ?p "Democratized transactional giving is a form of corporate philanthropy and the latest evolution in cause marketing, (defined as when for-profit companies join forces with nonprofits to promote a cause) where consumers, and not the brand in question, have maximum control over the causes they choose to support. Augmenting traditional corporate philanthropy and participatory cause marketing, democratized transactional giving empowers consumers to become better brand and cause advocates while promoting a strong behavioral influence that seeks to yield greater loyalty and brand commitment.Successful democratized transactional giving is the outgrowth or result of a fully realized cause-related loyalty marketing campaign which not only links nonprofits and for-profits together, but does so in the context of an existing company’s loyalty program. The result is that consumers can convert any unused rewards issued by the company in the form of points, miles or other units to causes and nonprofits of their own choosing."@en }
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- Democratized_transactional_giving abstract "Democratized transactional giving is a form of corporate philanthropy and the latest evolution in cause marketing, (defined as when for-profit companies join forces with nonprofits to promote a cause) where consumers, and not the brand in question, have maximum control over the causes they choose to support. Augmenting traditional corporate philanthropy and participatory cause marketing, democratized transactional giving empowers consumers to become better brand and cause advocates while promoting a strong behavioral influence that seeks to yield greater loyalty and brand commitment.Successful democratized transactional giving is the outgrowth or result of a fully realized cause-related loyalty marketing campaign which not only links nonprofits and for-profits together, but does so in the context of an existing company’s loyalty program. The result is that consumers can convert any unused rewards issued by the company in the form of points, miles or other units to causes and nonprofits of their own choosing.".