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DBpedia 2015-10

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Matches in DBpedia 2015-10 for { ?s ?p "Cyber-ethnography, also known as virtual ethnography and sometimes online ethnography, refers to a number of related online research methods that adapt ethnographic methods to the study of the communities and cultures created through computer-mediated social interaction. As modifications of the term ethnography, cyber-ethnography, online ethnography and virtual ethnography (as well as many other methodological neologisms) designate online fieldwork that follows from the conception of ethnography as an adaptable method. These methods tend to leave most of the specifics of the adaptation to the individual researcher. It is not to be confused with netnography, a marketing research approach to consumer behavior online.Cyber-ethnography is also considered to be different from "digital ethnography" a term used to describe ethnographic methods which use digital tools but which is not limited to the online world and which can involve the use of “digitally mediated fieldnotes, online participant observations, blogs/wikis,” and “encompasses virtual ethnography, but is broader in its remit”. Thus, it draws its name from the methods more so than the object of the study or the fieldsite. A digital ethnography is any ethnography which “data-gathering methods are mediated by computer-mediated communication (CMC) or digital technologies.”"@en }

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