Matches in DBpedia 2015-10 for { ?s ?p "Brand legacy begins from a point of origin (core idea) and considers historic message layering to derive a current perception as it pertains to the target audience. A core idea is a word or thought that encompasses all facets of the brand. For ex: IBM = "computers", Cadbury = "chocolate" etc. The use of core ideas everyday helps in consumption practices. The choice being made always has a reference point or origin on which the purchasing criteria is made. The core idea can also be answered by the question what business are we in?? Along with the core brand two more brands exist i.e. affiliate brand and periphery brand.Affiliate brand is closely associated with the core idea and represents a close approximation or facsimile to the core brand. Periphery brand represents a distant offering that maintains some resemblance to the original core idea."@en }
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- Brand_legacy abstract "Brand legacy begins from a point of origin (core idea) and considers historic message layering to derive a current perception as it pertains to the target audience. A core idea is a word or thought that encompasses all facets of the brand. For ex: IBM = "computers", Cadbury = "chocolate" etc. The use of core ideas everyday helps in consumption practices. The choice being made always has a reference point or origin on which the purchasing criteria is made. The core idea can also be answered by the question what business are we in?? Along with the core brand two more brands exist i.e. affiliate brand and periphery brand.Affiliate brand is closely associated with the core idea and represents a close approximation or facsimile to the core brand. Periphery brand represents a distant offering that maintains some resemblance to the original core idea.".