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- Traffic_(broadcasting) abstract "In broadcasting, traffic is the scheduling of program material, and in particular the advertisements, for the broadcast day. In a commercial radio or TV station there is a vital link between sales (of advertisement or commercial space) and traffic in keeping the information about commercial time availability.The station sells airtime to its customers. It is not unusual in a single hour for 18–20 minutes to be commercials.The traffic department together with sales aims to sell the available airtime (\"avails\") at the best possible rates. The traffic department generates a daily log of programming elements such as commercials, features and public service announcements. The log defines when they are planned to be aired. The log will be used by the on-air operator who actually plays the commercials. A copy of the log after the fact is used for reconciliation to determine what actually aired.Typically a broadcaster uses a broadcast management software system that allows for automation between departments. Some software systems are end-to-end and manage the whole spectrum of tasks required to broadcast a television or radio station, others specialize in specific areas, such as sales, programming, traffic, or automation for master control.".
- Traffic_(broadcasting) wikiPageID "9394037".
- Traffic_(broadcasting) wikiPageLength "2398".
- Traffic_(broadcasting) wikiPageOutDegree "6".
- Traffic_(broadcasting) wikiPageRevisionID "613313497".
- Traffic_(broadcasting) wikiPageWikiLink Broadcasting.
- Traffic_(broadcasting) wikiPageWikiLink Category:Broadcasting.
- Traffic_(broadcasting) wikiPageWikiLink Category:Radio_terminology.
- Traffic_(broadcasting) wikiPageWikiLink Category:Television_terminology.
- Traffic_(broadcasting) wikiPageWikiLink Dayparting.
- Traffic_(broadcasting) wikiPageWikiLink Public_service_announcement.
- Traffic_(broadcasting) wikiPageWikiLinkText "Traffic (broadcasting)".
- Traffic_(broadcasting) wikiPageWikiLinkText "scheduling advertising".
- Traffic_(broadcasting) wikiPageWikiLinkText "station traffic".
- Traffic_(broadcasting) wikiPageUsesTemplate Template:Unreferenced.
- Traffic_(broadcasting) subject Category:Broadcasting.
- Traffic_(broadcasting) subject Category:Radio_terminology.
- Traffic_(broadcasting) subject Category:Television_terminology.
- Traffic_(broadcasting) hypernym Scheduling.
- Traffic_(broadcasting) comment "In broadcasting, traffic is the scheduling of program material, and in particular the advertisements, for the broadcast day. In a commercial radio or TV station there is a vital link between sales (of advertisement or commercial space) and traffic in keeping the information about commercial time availability.The station sells airtime to its customers.".
- Traffic_(broadcasting) label "Traffic (broadcasting)".
- Traffic_(broadcasting) sameAs Q7832445.
- Traffic_(broadcasting) sameAs m.028735v.
- Traffic_(broadcasting) sameAs Q7832445.
- Traffic_(broadcasting) wasDerivedFrom Traffic_(broadcasting)?oldid=613313497.
- Traffic_(broadcasting) isPrimaryTopicOf Traffic_(broadcasting).