Matches in DBpedia 2016-04 for { ?s ?p "The Advocacy Index is a telephone based customer survey technique developed by VIRTUATel Ltd to measure the loyalty of a company’s customers, using a 3-point scale and was based upon the Net Promoter Score (NPS) methodology, created by Fred Reichheld.The 3 point survey scale was developed as the traditional NPS survey scale of 0 to 10 was not always appropriate to be used during a telephone survey, as it is more difficult to understand aurally (rather than visually, on a web or email survey)."@en }
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- Advocacy_Index comment "The Advocacy Index is a telephone based customer survey technique developed by VIRTUATel Ltd to measure the loyalty of a company’s customers, using a 3-point scale and was based upon the Net Promoter Score (NPS) methodology, created by Fred Reichheld.The 3 point survey scale was developed as the traditional NPS survey scale of 0 to 10 was not always appropriate to be used during a telephone survey, as it is more difficult to understand aurally (rather than visually, on a web or email survey).".
- Q4686871 comment "The Advocacy Index is a telephone based customer survey technique developed by VIRTUATel Ltd to measure the loyalty of a company’s customers, using a 3-point scale and was based upon the Net Promoter Score (NPS) methodology, created by Fred Reichheld.The 3 point survey scale was developed as the traditional NPS survey scale of 0 to 10 was not always appropriate to be used during a telephone survey, as it is more difficult to understand aurally (rather than visually, on a web or email survey).".