Matches in DBpedia 2016-04 for { ?s ?p "Cheer is a laundry detergent sold in the United States and Canada. It is manufactured by Procter & Gamble.It was introduced in 1950, and after a slight reformulation in 1952, was a highly successful follow up to P&G's Tide product from 1948-49.Cheer is recognized for its distinctive blue granules. The 1952 formula (\"Blue-Magic Whitener\") was designed to clean as well as perform bluing, which makes white clothing look whiter (this was traditionally a separate process)."@en }
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- Cheer_(brand) comment "Cheer is a laundry detergent sold in the United States and Canada. It is manufactured by Procter & Gamble.It was introduced in 1950, and after a slight reformulation in 1952, was a highly successful follow up to P&G's Tide product from 1948-49.Cheer is recognized for its distinctive blue granules. The 1952 formula (\"Blue-Magic Whitener\") was designed to clean as well as perform bluing, which makes white clothing look whiter (this was traditionally a separate process).".