Matches in DBpedia 2016-04 for { ?s ?p "Can't Buy Me Like is a 2013 book by Bob Garfield and Doug Levy. (ISBN 978-1591845775) Can't Buy Me Like focuses on demonstrating to marketers how to build meaningful business returns in the Relationship Era by cultivating authentic customer relationships. The book was published in March 2013 by the Penguin Group.The book proposes that there is an ongoing shift in marketing from the Consumer Era, where marketers spin product advertising, to the Relationship Era, where companies who have a core purpose and who care about something other than selling products, sell more of their products. It indicates that the success of companies in the Relationship Era is based on authenticity, trust, and relationships."@en }
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- Cant_Buy_Me_Like abstract "Can't Buy Me Like is a 2013 book by Bob Garfield and Doug Levy. (ISBN 978-1591845775) Can't Buy Me Like focuses on demonstrating to marketers how to build meaningful business returns in the Relationship Era by cultivating authentic customer relationships. The book was published in March 2013 by the Penguin Group.The book proposes that there is an ongoing shift in marketing from the Consumer Era, where marketers spin product advertising, to the Relationship Era, where companies who have a core purpose and who care about something other than selling products, sell more of their products. It indicates that the success of companies in the Relationship Era is based on authenticity, trust, and relationships.".
- Q16247072 abstract "Can't Buy Me Like is a 2013 book by Bob Garfield and Doug Levy. (ISBN 978-1591845775) Can't Buy Me Like focuses on demonstrating to marketers how to build meaningful business returns in the Relationship Era by cultivating authentic customer relationships. The book was published in March 2013 by the Penguin Group.The book proposes that there is an ongoing shift in marketing from the Consumer Era, where marketers spin product advertising, to the Relationship Era, where companies who have a core purpose and who care about something other than selling products, sell more of their products. It indicates that the success of companies in the Relationship Era is based on authenticity, trust, and relationships.".