Matches in DBpedia 2016-04 for { ?s ?p "Beeline (Russian: Билайн), earlier Bee Line GSM (Russian: Би Лайн GSM) is a Russian telecommunications brand by OJSC VimpelCom.OJSC VimpelCom is a Russia's third-largest wireless and second-largest telecommunications operator. Its headquarters is located in Moscow. Since 2009, OJSC VimpelCom has been a subsidiary of VimpelCom Ltd., which is based in Amsterdam. VimpelCom's main competitors in Russia are Mobile TeleSystems and MegaFon.The commercial service was launched under the Beeline brand, a brand developed by Fabela in late 1993 to differentiate the company as a youthful and fun company, rather than a technical company. The name comes from the English term \"beeline\", meaning the most direct way between two points.VimpelCom relaunched Beeline with the current characteristic black-and-yellow striped circle in 2005 with a campaign to associate the brand with the principles of brightness, friendliness, effectiveness, simplicity, and positive emotions; with a new slogan \"Живи на яркой стороне\" (Live on the bright side). The rebranding campaign was hugely successful and the principles associated with the brand captured hearts and minds."@en }
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- Beeline_(brand) abstract "Beeline (Russian: Билайн), earlier Bee Line GSM (Russian: Би Лайн GSM) is a Russian telecommunications brand by OJSC VimpelCom.OJSC VimpelCom is a Russia's third-largest wireless and second-largest telecommunications operator. Its headquarters is located in Moscow. Since 2009, OJSC VimpelCom has been a subsidiary of VimpelCom Ltd., which is based in Amsterdam. VimpelCom's main competitors in Russia are Mobile TeleSystems and MegaFon.The commercial service was launched under the Beeline brand, a brand developed by Fabela in late 1993 to differentiate the company as a youthful and fun company, rather than a technical company. The name comes from the English term \"beeline\", meaning the most direct way between two points.VimpelCom relaunched Beeline with the current characteristic black-and-yellow striped circle in 2005 with a campaign to associate the brand with the principles of brightness, friendliness, effectiveness, simplicity, and positive emotions; with a new slogan \"Живи на яркой стороне\" (Live on the bright side). The rebranding campaign was hugely successful and the principles associated with the brand captured hearts and minds.".