Matches in DBpedia 2016-04 for { ?s ?p "Banner blindness is a phenomenon in web usability where visitors to a website consciously or subconsciously ignore banner-like information, which can also be called ad blindness or banner noise. The term \"banner blindness\" was coined by Benway and Lane as a result of website usability tests where a majority of the test subjects either consciously or unconsciously ignored information that was presented in banners. Subjects were given tasks to search information on a website."@en }
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- Banner_blindness comment "Banner blindness is a phenomenon in web usability where visitors to a website consciously or subconsciously ignore banner-like information, which can also be called ad blindness or banner noise. The term \"banner blindness\" was coined by Benway and Lane as a result of website usability tests where a majority of the test subjects either consciously or unconsciously ignored information that was presented in banners. Subjects were given tasks to search information on a website.".