Matches in DBpedia 2016-04 for { ?s ?p "Attention marketing is the term, coined by internet entrepreneur Steve Jelley to describe a particular business model that has evolved around the growth of social media on the internet. It was popularized by the book Purple Cow: Transform Your Business by Being Remarkable by Seth Godin.The phenomenon is an extension of marketing, which describes the generation of consumer interest or inquiry into products or services of a business. Traditionally, businesses have generated customers using the techniques of Internet marketing, such as search engine marketing (SEM), search engine optimisation (SEO), banner ads on specific websites, email marketing, and mobile advertising. Social media companies such as Facebook, Twitter and Pinterest, by contrast, do not rely on these tools to generate user attention. User-generated content makes up the majority content on these sites; users therefore view content on the sites according to what interests them most. This behaviour collapses the traditional barriers between content, distribution and marketing, as any activity on a social media site effectively achieves all these three functions simultaneously."@en }
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- Attention_marketing abstract "Attention marketing is the term, coined by internet entrepreneur Steve Jelley to describe a particular business model that has evolved around the growth of social media on the internet. It was popularized by the book Purple Cow: Transform Your Business by Being Remarkable by Seth Godin.The phenomenon is an extension of marketing, which describes the generation of consumer interest or inquiry into products or services of a business. Traditionally, businesses have generated customers using the techniques of Internet marketing, such as search engine marketing (SEM), search engine optimisation (SEO), banner ads on specific websites, email marketing, and mobile advertising. Social media companies such as Facebook, Twitter and Pinterest, by contrast, do not rely on these tools to generate user attention. User-generated content makes up the majority content on these sites; users therefore view content on the sites according to what interests them most. This behaviour collapses the traditional barriers between content, distribution and marketing, as any activity on a social media site effectively achieves all these three functions simultaneously.".
- Q4818222 abstract "Attention marketing is the term, coined by internet entrepreneur Steve Jelley to describe a particular business model that has evolved around the growth of social media on the internet. It was popularized by the book Purple Cow: Transform Your Business by Being Remarkable by Seth Godin.The phenomenon is an extension of marketing, which describes the generation of consumer interest or inquiry into products or services of a business. Traditionally, businesses have generated customers using the techniques of Internet marketing, such as search engine marketing (SEM), search engine optimisation (SEO), banner ads on specific websites, email marketing, and mobile advertising. Social media companies such as Facebook, Twitter and Pinterest, by contrast, do not rely on these tools to generate user attention. User-generated content makes up the majority content on these sites; users therefore view content on the sites according to what interests them most. This behaviour collapses the traditional barriers between content, distribution and marketing, as any activity on a social media site effectively achieves all these three functions simultaneously.".