Matches in DBpedia 2016-04 for { ?s ?p "Active Gross Rating Point (Active GRP, also iGRP) is the industry standard for measurement and weighting of online advertising effectiveness for cross-media campaigns with shared audiences. Active GRP acknowledges the online factor and adjusts reach through Active Opportunity to See (Active OTS)."@en }
Showing triples 1 to 2 of
2
with 100 triples per page.
- Active_gross_rating_point comment "Active Gross Rating Point (Active GRP, also iGRP) is the industry standard for measurement and weighting of online advertising effectiveness for cross-media campaigns with shared audiences. Active GRP acknowledges the online factor and adjusts reach through Active Opportunity to See (Active OTS).".
- Q17003409 comment "Active Gross Rating Point (Active GRP, also iGRP) is the industry standard for measurement and weighting of online advertising effectiveness for cross-media campaigns with shared audiences. Active GRP acknowledges the online factor and adjusts reach through Active Opportunity to See (Active OTS).".