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- 0007-6813(95)90012-8 author "Longenecker, C.".
- 0007-6813(95)90012-8 doi "10.1016/0007-681390012-8".
- 0007-6813(95)90012-8 isCitedBy Evangelism_marketing.
- 0007-6813(95)90012-8 issue "4".
- 0007-6813(95)90012-8 journal "Business Horizons".
- 0007-6813(95)90012-8 pages "77".
- 0007-6813(95)90012-8 title "Marketing as a management style".
- 0007-6813(95)90012-8 volume "38".
- 0007-6813(95)90012-8 year "2005".