Matches in DBpedia 2015-10 for { ?s ?p "Account planning' brings the consumer into the process of developing advertising.. Planning is a job function relating to the application of strategy and planning techniques to direct brands unique direction across communications across advertising and marketing channels. The Account Planner, or simply Planner, has a role to identify and empathise with the target market and unlock insight that creates value between the consumer, the brand and the category of Product_(business) or service."@en }
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- Account_planning comment "Account planning' brings the consumer into the process of developing advertising.. Planning is a job function relating to the application of strategy and planning techniques to direct brands unique direction across communications across advertising and marketing channels. The Account Planner, or simply Planner, has a role to identify and empathise with the target market and unlock insight that creates value between the consumer, the brand and the category of Product_(business) or service.".