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- 40470084?uid=2&uid=4&sid=21104867217637 accessdate "2014-10-18".
- 40470084?uid=2&uid=4&sid=21104867217637 date "Winter 2003".
- 40470084?uid=2&uid=4&sid=21104867217637 first1 "Robert".
- 40470084?uid=2&uid=4&sid=21104867217637 isCitedBy Tesco_Venture_Brands.
- 40470084?uid=2&uid=4&sid=21104867217637 issue "1".
- 40470084?uid=2&uid=4&sid=21104867217637 journal "Journal of Marketing Theory and Practice".
- 40470084?uid=2&uid=4&sid=21104867217637 last1 "L. Underwood".
- 40470084?uid=2&uid=4&sid=21104867217637 pages "62–76".
- 40470084?uid=2&uid=4&sid=21104867217637 title "The Communicative Power of Product Packaging: Creating Brand Identity via Lived and Mediated Experience".
- 40470084?uid=2&uid=4&sid=21104867217637 url "http://www.jstor.org/discover/10.2307/40470084?uid=2&uid=4&sid=21104867217637".
- 40470084?uid=2&uid=4&sid=21104867217637 volume "11".