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DBpedia 2016-04

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Matches in DBpedia 2016-04 for { ?s ?p "Strategic Enrollment Management [SEM] is a crucial element of planning for new growth at a university or college as it concerns both academic program growth and facilities needs. SEM focuses on what is best for students' success while increasing enrollment numbers and stabilizing institutional revenues. A student's success, according to an enrollment manager, is often based on the institution's graduation and retention rates. This means that students are often recruited based on the likelihood of them graduating. While this practice is acceptable for many privately run selective institutions, it is not a common practice of most public institutions such as community colleges. A real strategic enrollment management approach looks at the entire student cycle, from entry through graduation. Engaging in strategic enrollment management provides proven methodologies and strategies to enhance performance management with a view to achieving established enrollment goals. Most, if not all, institutions are implementing a plethora of marketing, recruitment, and retention strategies but few are doing so using evidence-based performance metrics. Consequently, the solution to improving enrollment outcomes is not doing more of the same. In point of fact, many existing strategies need to be morphed or abandoned in order to create the organizational bandwidth to execute existing high-performing strategies and new strategies effectively. Strategies implemented “off-the-side-of-the-desk” seldom produce the desired results. According to Thomas Williams :Enrollment management refers to the traditional task of “setting and meeting the goal of assembling a student body that comprises a predetermined and advantageous mix of students in terms of quality, number, and diversity in all its forms.” Strategic enrollment management is a broader, more dynamic task that begins with an understanding of the world around us, anticipates changes, probes institutional mission and goals, modifying them if necessary, and coordinates “campus-wide efforts in such areas as marketing, student recruitment and retention, tuition pricing, financial aid, academic and career counseling, and curriculum reform.”Often, Strategic Enrollment Management is understood to be focused on a college or university's traditional undergraduate students, and mobilized to meet the needs of the traditional college student. An additional area of SEM has been developed to apply these principles to the graduate student lifecycle: Graduate Enrollment Management (GEM). GEM focuses on the unique services and facilities needs specific to the adult graduate student. Some of the components of Strategic Enrollment Management include: Characteristics of the institution and the world around it Institutional mission and priorities Optimal enrollments (number, quality, diversity) Student recruitment Student fees and Financial aid Retention Institutional marketing Career counseling and development Academic advising Curricular and program development Methods of program delivery Quality of campus life and facilities↑ ↑"@en }

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