Matches in DBpedia 2016-04 for { ?s ?p "Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programs that are effective, efficient, equitable and sustainable.Although \"social marketing\" is sometimes seen only as using standard commercial marketing practices to achieve non-commercial goals, this is an oversimplification. The primary aim of social marketing is \"social good\", while in \"commercial marketing\" the aim is primarily \"financial\". This does not mean that commercial marketers can not contribute to achievement of social good.Increasingly, social marketing is being described as having \"two parents\"—a \"social parent\", including social science and social policy approaches, and a \"marketing parent\", including commercial and public sector marketing approaches. Recent years have also witnessed a broader focus in social marketing beyond the influences on and changing individual behaviour, to socio-cultural and structural influences on social issues."@en }
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- Social_marketing abstract "Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programs that are effective, efficient, equitable and sustainable.Although \"social marketing\" is sometimes seen only as using standard commercial marketing practices to achieve non-commercial goals, this is an oversimplification. The primary aim of social marketing is \"social good\", while in \"commercial marketing\" the aim is primarily \"financial\". This does not mean that commercial marketers can not contribute to achievement of social good.Increasingly, social marketing is being described as having \"two parents\"—a \"social parent\", including social science and social policy approaches, and a \"marketing parent\", including commercial and public sector marketing approaches. Recent years have also witnessed a broader focus in social marketing beyond the influences on and changing individual behaviour, to socio-cultural and structural influences on social issues.".