Matches in DBpedia 2016-04 for { ?s ?p "Sergio Zyman (born July 30, 1945) is a marketing executive from Mexico best known as the marketer behind the failed launch of New Coke, now regarded as one of the greatest marketing blunders of all time. A cover story in Fortune Magazine from May 1, 1995 referred to New Coke as the biggest marketing blunder since the launch of Ford's Edsel. New Coke was a reformulation of the original Coca-Cola flavor. After significant consumer opposition the original flavor was reintroduced in just 77 days."@en }
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- Sergio_Zyman comment "Sergio Zyman (born July 30, 1945) is a marketing executive from Mexico best known as the marketer behind the failed launch of New Coke, now regarded as one of the greatest marketing blunders of all time. A cover story in Fortune Magazine from May 1, 1995 referred to New Coke as the biggest marketing blunder since the launch of Ford's Edsel. New Coke was a reformulation of the original Coca-Cola flavor. After significant consumer opposition the original flavor was reintroduced in just 77 days.".
- Q3491309 comment "Sergio Zyman (born July 30, 1945) is a marketing executive from Mexico best known as the marketer behind the failed launch of New Coke, now regarded as one of the greatest marketing blunders of all time. A cover story in Fortune Magazine from May 1, 1995 referred to New Coke as the biggest marketing blunder since the launch of Ford's Edsel. New Coke was a reformulation of the original Coca-Cola flavor. After significant consumer opposition the original flavor was reintroduced in just 77 days.".