Matches in DBpedia 2016-04 for { ?s ?p "Search costs are one facet of transaction costs or switching costs. Rational consumers will continue to search for a better product or service until the marginal cost of searching exceeds the marginal benefit. Search theory is a branch of microeconomics that studies decisions of this type.The costs of searching are divided into external and internal costs (Smith et al. 1999)."@en }
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- Search_cost comment "Search costs are one facet of transaction costs or switching costs. Rational consumers will continue to search for a better product or service until the marginal cost of searching exceeds the marginal benefit. Search theory is a branch of microeconomics that studies decisions of this type.The costs of searching are divided into external and internal costs (Smith et al. 1999).".
- Q841666 comment "Search costs are one facet of transaction costs or switching costs. Rational consumers will continue to search for a better product or service until the marginal cost of searching exceeds the marginal benefit. Search theory is a branch of microeconomics that studies decisions of this type.The costs of searching are divided into external and internal costs (Smith et al. 1999).".