Matches in DBpedia 2016-04 for { ?s ?p "Mobile marketing is marketing on or with a mobile device, such as a smart phone. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as \"any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device\"."@en }
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- Mobile_marketing abstract "Mobile marketing is marketing on or with a mobile device, such as a smart phone. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as \"any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device\".".
- Mobile_marketing comment "Mobile marketing is marketing on or with a mobile device, such as a smart phone. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as \"any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device\".".