Matches in DBpedia 2016-04 for { ?s ?p "LiftDNA is a display advertising Yield Optimization / Supply Side Platform (SSP) that was acquired by OpenX on February 26, 2012 for tens of millions.LiftDNA was the first SSP to build a RTB enabled yield optimization company that was directly integrated into Google's Doubleclick and OpenX (company)'s adservers, the two largest publisher adservers in the market. Its approach differed from existing SSP's (Rubicon Project, Admeld and Pubmatic) by leveraging Google and OpenX's adserver API."@en }
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- LiftDNA comment "LiftDNA is a display advertising Yield Optimization / Supply Side Platform (SSP) that was acquired by OpenX on February 26, 2012 for tens of millions.LiftDNA was the first SSP to build a RTB enabled yield optimization company that was directly integrated into Google's Doubleclick and OpenX (company)'s adservers, the two largest publisher adservers in the market. Its approach differed from existing SSP's (Rubicon Project, Admeld and Pubmatic) by leveraging Google and OpenX's adserver API.".
- Q17064635 comment "LiftDNA is a display advertising Yield Optimization / Supply Side Platform (SSP) that was acquired by OpenX on February 26, 2012 for tens of millions.LiftDNA was the first SSP to build a RTB enabled yield optimization company that was directly integrated into Google's Doubleclick and OpenX (company)'s adservers, the two largest publisher adservers in the market. Its approach differed from existing SSP's (Rubicon Project, Admeld and Pubmatic) by leveraging Google and OpenX's adserver API.".