Matches in DBpedia 2016-04 for { ?s ?p "From Cliché to Archetype is a 1970 book by Marshall McLuhan and Canadian poet Wilfred Watson. The authors discuss the various implications of the verbal cliché and of the archetype. One major facet in McLuhan's overall framework introduced in this book that is seldom noticed is the provision of a new term that actually succeeds the global village; the global theater.In McLuhan's terms, a cliché is a \"normal\" action, phrase, etc."@en }
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- From_Cliché_to_Archetype comment "From Cliché to Archetype is a 1970 book by Marshall McLuhan and Canadian poet Wilfred Watson. The authors discuss the various implications of the verbal cliché and of the archetype. One major facet in McLuhan's overall framework introduced in this book that is seldom noticed is the provision of a new term that actually succeeds the global village; the global theater.In McLuhan's terms, a cliché is a \"normal\" action, phrase, etc.".