Matches in DBpedia 2016-04 for { ?s ?p "Double-loop marketing is based upon the notion that in today's information-rich world, marketing must of necessity be people and knowledge-driven rather than product driven. A company must first develop \"mind share” by building a site that offers genuinely-useful information and advice to consumers. This is the first loop of the firm's interaction with customers."@en }
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- Double-loop_marketing comment "Double-loop marketing is based upon the notion that in today's information-rich world, marketing must of necessity be people and knowledge-driven rather than product driven. A company must first develop \"mind share” by building a site that offers genuinely-useful information and advice to consumers. This is the first loop of the firm's interaction with customers.".