Matches in DBpedia 2016-04 for { ?s ?p "Conversational Capital: How to Create Stuff People Love to Talk About is a book about engineering word-of-mouth into brand experiences. Contrary to the conventional theories of mass marketing literature, which teach that one must scream something ten times to be heard once, the authors teach that because we are all social storytellers, a product experience that is worthy of telling as one's own authentic story creates enormous brand capital in the form of meaningful and influential conversations.Developed by a trio of international brand architects, they share the insights behind their creative and strategic leadership for word-of-mouth success stories including adidas, Cirque du Soleil, Red Bull & MGM Grand."@en }
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- Conversational_Capital abstract "Conversational Capital: How to Create Stuff People Love to Talk About is a book about engineering word-of-mouth into brand experiences. Contrary to the conventional theories of mass marketing literature, which teach that one must scream something ten times to be heard once, the authors teach that because we are all social storytellers, a product experience that is worthy of telling as one's own authentic story creates enormous brand capital in the form of meaningful and influential conversations.Developed by a trio of international brand architects, they share the insights behind their creative and strategic leadership for word-of-mouth success stories including adidas, Cirque du Soleil, Red Bull & MGM Grand.".
- Q5166419 abstract "Conversational Capital: How to Create Stuff People Love to Talk About is a book about engineering word-of-mouth into brand experiences. Contrary to the conventional theories of mass marketing literature, which teach that one must scream something ten times to be heard once, the authors teach that because we are all social storytellers, a product experience that is worthy of telling as one's own authentic story creates enormous brand capital in the form of meaningful and influential conversations.Developed by a trio of international brand architects, they share the insights behind their creative and strategic leadership for word-of-mouth success stories including adidas, Cirque du Soleil, Red Bull & MGM Grand.".