Matches in DBpedia 2016-04 for { ?s ?p "An impression (in the context of online advertising) is when an ad is fetched from its source, and is countable. Whether or not the ad is clicked is not taken into account.Each time an ad is fetched it is counted as one impression.Because of the possibility of click fraud, robotic activity is usually filtered and excluded,and a more technical definition is given for accounting purposes by the IAB, a standards and watchdog industry group: \"Impression\" is a measurement of responses from a Web server to a page request from the user browser, which is filtered from robotic activity and error codes, and is recorded at a point as close as possible to opportunity to see the page by the user."@en }
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- Impression_(online_media) abstract "An impression (in the context of online advertising) is when an ad is fetched from its source, and is countable. Whether or not the ad is clicked is not taken into account.Each time an ad is fetched it is counted as one impression.Because of the possibility of click fraud, robotic activity is usually filtered and excluded,and a more technical definition is given for accounting purposes by the IAB, a standards and watchdog industry group: \"Impression\" is a measurement of responses from a Web server to a page request from the user browser, which is filtered from robotic activity and error codes, and is recorded at a point as close as possible to opportunity to see the page by the user.".