Matches in DBpedia 2015-10 for { ?s ?p "Top-of-mind awareness (TOMA) is a brand or specific product coming first in customers' minds when thinking of a particular industry.Companies attempt to build brand awareness through media exposure on channels such as internet, radio, newspapers, television, magazines, and social media.In a survey of nearly 200 senior marketing managers, 50% responded that they found the "top of mind" metric very useful."@en }
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- Top-of-mind_awareness abstract "Top-of-mind awareness (TOMA) is a brand or specific product coming first in customers' minds when thinking of a particular industry.Companies attempt to build brand awareness through media exposure on channels such as internet, radio, newspapers, television, magazines, and social media.In a survey of nearly 200 senior marketing managers, 50% responded that they found the "top of mind" metric very useful.".
- Top-of-mind_awareness comment "Top-of-mind awareness (TOMA) is a brand or specific product coming first in customers' minds when thinking of a particular industry.Companies attempt to build brand awareness through media exposure on channels such as internet, radio, newspapers, television, magazines, and social media.In a survey of nearly 200 senior marketing managers, 50% responded that they found the "top of mind" metric very useful.".