Matches in DBpedia 2015-10 for { ?s ?p "Switch was an advertising campaign launched by Apple Computer, Inc. (now Apple, Inc.) on June 10, 2002. It featured what the company referred to as "real people" who had "switched" from the Microsoft Windows platform to the Mac. An international television and print ad campaign directed users to a website where various "myths" about the Mac platform were "dispelled". The television commercials were directed by Errol Morris."@en }
Showing triples 1 to 2 of
2
with 100 triples per page.
- Switch_(ad_campaign) abstract "Switch was an advertising campaign launched by Apple Computer, Inc. (now Apple, Inc.) on June 10, 2002. It featured what the company referred to as "real people" who had "switched" from the Microsoft Windows platform to the Mac. An international television and print ad campaign directed users to a website where various "myths" about the Mac platform were "dispelled". The television commercials were directed by Errol Morris.".
- Switch_(ad_campaign) comment "Switch was an advertising campaign launched by Apple Computer, Inc. (now Apple, Inc.) on June 10, 2002. It featured what the company referred to as "real people" who had "switched" from the Microsoft Windows platform to the Mac. An international television and print ad campaign directed users to a website where various "myths" about the Mac platform were "dispelled". The television commercials were directed by Errol Morris.".