Matches in DBpedia 2015-10 for { ?s ?p "Civic marketing is a type of image marketing where a business provides support or service within their community, and then the business potentially benefits from the favorable publicity that follows. The support and volunteer efforts are intended to generate publicity and create an unselfish, less commercial, more caring image for their brand. People frequently purchase brands that make them feel good about themselves. Buying brands whose employees volunteer their time and efforts to help others can make customers and prospects feel good about their purchase, and about themselves. When employees of a business volunteer their time and energy to help with a worthwhile civic project, it can create the kind of image that many people would want to support."@en }
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- Civic_marketing abstract "Civic marketing is a type of image marketing where a business provides support or service within their community, and then the business potentially benefits from the favorable publicity that follows. The support and volunteer efforts are intended to generate publicity and create an unselfish, less commercial, more caring image for their brand. People frequently purchase brands that make them feel good about themselves. Buying brands whose employees volunteer their time and efforts to help others can make customers and prospects feel good about their purchase, and about themselves. When employees of a business volunteer their time and energy to help with a worthwhile civic project, it can create the kind of image that many people would want to support.".