Matches in DBpedia 2015-10 for { ?s ?p "A Brand report card is a process, which may be used by the companies to periodically audit their brands’ strengths and weaknesses on certain relevant product characteristics and comparing these with the strong brands in the same product category.Kevin Lane Keller in a HBR article (2000)has identified 10 attributes that would measure the strength of the brands and constructed a report card.The traits can be listed as follows: The brand excels at delivering the benefits customers truly desire - Branding brings in the relationship between the way we project our products and the way customers accept it. "@en }
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- Brand_report_card comment "A Brand report card is a process, which may be used by the companies to periodically audit their brands’ strengths and weaknesses on certain relevant product characteristics and comparing these with the strong brands in the same product category.Kevin Lane Keller in a HBR article (2000)has identified 10 attributes that would measure the strength of the brands and constructed a report card.The traits can be listed as follows: The brand excels at delivering the benefits customers truly desire - Branding brings in the relationship between the way we project our products and the way customers accept it. ".